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Understanding Partner Relationship Management (PRM) for Successful Collaboration

Partner Relationship Management involves business methodologies to manage relationships with channel partners. PRM solutions, like Channel Management Software, help streamline operations through web programs. Explore the functions and benefits of PRM compared to CRM for better control over sales channel relationships and improved collaboration.

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Understanding Partner Relationship Management (PRM) for Successful Collaboration

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  1. Partner Relationship Management Relayware, Inc.

  2. A peek at the basics • The word Partner Relationship Management (PRM) have been coined to classify the business methodologies and even strategies used to control the functional relationship in between you and your company's channel partners. Channel Management Software is the universal term for PRM. • PRM solutions are implemented by way of web programs (cloud solution also available) plus can be customized in order to meet the precise element of business techniques for improved operation streamlining.

  3. Characteristics of PRM • A comprehensive Partner Relationship Management includes essential functions to facilitate incorporation of new channel partners, managing lead, execution of marketing campaigns, performance management, training and even a host of other activities. The design is favorable to fostering strong business relationship with channel partners. • A number of Gurus examine PRM with Customer Relationship Management (CRM). Still, PRM has an edge over Customer relationship management in that it makes way for more effective control over the intricacies of the inherent sales channel relationships. Cautious management of them will simply boost drive engagement and also collaboration.

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