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Unit 12 Fairs & Sales. Objectives Focus Warming up 12.1 Finding about a trade fair 12.2 Talking about products 12.3 Placing an order Sum-up Assignment. Objectives. When the learners finish learning this unit, they should be able to book accommodation
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Objectives • Focus • Warming up • 12.1 Finding about a trade fair • 12.2 Talking about products • 12.3 Placing an order • Sum-up • Assignment
Objectives When the learners finish learning this unit, they should be able to • book accommodation • describe products and order taking 返回
Focus • Booking, making contacts, order checking 返回
Warming up One of the most common practices in business is attending fairs. • What are fairs? Fairs are platforms for manufacturers to display products, for buyers to pick up preferable goods, for business to develop contacts.( list of some annual fairs such as International Motor Fairs, National Book Fairs, Toys Show in Shanghai, etc).
Why do manufacturers attend fairs aimed? They attend fairs to developing market and clients or making bargain deals. • What can we see at fairs? Booths/ stands, posters, workers at fairs, goods, and manufacturers and buyers. • How to get new contacts? This is what we are going to discuss in the unit. 返回
12.1 Finding about a trade fair AReading 1. Read the advertisement on Page 66.
Q1: When is the Gift & Stationery Show starts? (April 21 – 24 ) Q2: Is there going to be a Food Show? ( Yes, from June 11 to 14.) Q3: What can be expected to display at a Pharmaceutical Show? ( Medical equipment and drugs) Q4: Where can one attend the show of furniture in March? ( Taipei World Trade Center Exhibition Hall )
Q5: Apart from the shows and fairs, what is the other information can we collect from the poster? • The organizer ----China External Trade Development Council • the contacting way to the organizer----Tel: 886-2725-1111, Fax: 886-2725-1314 • the e-mail address of Taipei World Trade Center ----cetra@cetra.org.tw • the web site of Taipei World Trade Center---- http//www.taipeitradeshows.org .
2. Discussion: Which trade fairs would have products like those in the illustrations on Page 66? 1. Computer Show 2. Telecommunication Show 3. Furniture Show 4. Toy Show)
B Listening l. Before listening, discuss the following points: 1) What a role is to be played by listener? ( a staff at Atlantic Bikes ) 2) What is the task? ( arrange an accommodation) 3) What information is missing on the note? ( how many rooms needed, what facilities required, duration of staying, reply from Ambassador hotel, the alternative choice.)
2. Listen and fill out the note. 3. Listen again for checking. Suggested answer: 1) 3, 2) shower, 3) 28, 4) 2, 5) No, 6) Imperial, 7) 596-5111
C Speaking 1. Role play with files on Page 119(File 32) and Page 116 (File 31). Useful expressions for booking accommodation: 1) I'd like to book a single room/double room with shower/bath from .. .to …. 2) I'd like you to confirm with me about the reservation. 3) Sorry, our hotel has no vacancy now. 4) Sorry, our hotel is full now. 2. Demonstration 返回
12.2 Talking about products A Reading 1. Complete the catalogue page from Atlantic Bikes with the product in illustration. New words and expressions: • Helmet: a cap for the wearer’s safety • Sole: the bottom of a shoe • Image: outlook
Suggested answer: 1) racing bike, 2) cycle computer, 3) shoes, 4) cycle bags, 5) mountain bike, 6)helmet
2. Discussion From the catalogue, we can see how products are described professionally. These are the terms generally used for describing products: Range, standards, price, function, for whom the design is done, color, size, material, style, etc. Try to find the above terms in the catalogue on Page 68.
B Listening 1. Before listening, some expressions are introduced to facilitate the listening task: • combination (组合) • be available in red color/small size (有红色/小号的现货供应) • standard model (普通型) • deluxe model(豪华型) • be suitable for some one (适用于…) • offer a discount (打折)
2. Listen to the tape three times. The last time is for checking only.
C Speaking 1. Role play with the instruction of D ,Page 69. Useful expressions: • The color combination is red with blue. • This type is available in red only. • We can offer a discount of 5%. • It is in large/ medium/small size. • It’s suitable for all occasions 2. Demonstration (2 pairs) 返回
12.3 Placing an order A Presentation 1. What is an order? • An order is a document made by purchasing side to supplier which indicates what goods are to be bought at what condition ( payment, delivery, etc). • An order carries such information: order placer and the contacting way, order number, to whom the order is sent, goods description, quantity, unit price, number of the goods ordered, total price, and terms of payment ( discount, cash, check, letter of credit), delivery.
2. Read the order on Page 69 and find the items terms. 3. Note that discount in English is expressed differently from that in Chinese. • 九折= 10% discount. • What’s in Chinese for a discount of 5%? (九五折) • What’s in English for 七折? (thirty percent/30% discount )
B Listening 1. Make sure that every item on the order is well understood before listening. 2. Listen to the recording.
Suggested answer: • 10 standard racing bikes (yellow), 2,200, 22,000 • 10 delux racing bikes (green), 3,500,35,000 • 100 mountain bikes, 159, 15,900 • 100 helmets , 60, 6,000 • total: 78,900 • Comments: 115% discount = 67,06525% for delivery = 3,353 • Grand Total: 70,418
C Discussion and writing 1. Discussion Generally speaking, a confirming letter is accompanied with an order, particularly the order is a large one. By confirming, both the buyer and the supplier can make sure the details of the deal as even a small mistake will lead to big loss. A very cautious supplier also would send an acknowledgement to the order placer for a further confirming.
2. Practice in class: Use the information to complete the order confirmation Suggested version: Dear Ms. Mclean, Confirmation of our order Number AB 2371 for the following: 10 standard racing bikes (yellow), @2,200 10 delux racing bikes (green), @3,500 100 mountain bikes, @159 100 helmets , @60 We would like to confirm that payment is by Letter of Credit. Thank you for the discount of 15%. We would appreciate delivery within the next 6 weeks and look forward to receiving your acknowledgement. Yours sincerely Peter Sung
Sum-up In this unit, we have learnt: 1 what to do at fairs 2 how to book accommodation 3 what basic information a catalogue carries 4 how to describe products with terms of business 5 the procedure of placing order 返回
Assignment 1. Make sure that you know these terms of trading: • confirmation • place an order • offer a discount • delivery • letter of credit • unit price
2. Put the following sentences into English: 1) 这种产品备有现货。 (This product is available now.) 2) 能让我看看最新的产品目录吗? (Please let me get a latest catalogue.) 3) 这种安全帽适合小学生戴。 (This helmet is suitable for school children.) 4) 订得多的话,我们可以给你们九折。 (We could offer you a discount of 10% on your big order.) 5) 请帮我预定一个单间。 (Would you please book a single room for me?) 返回