1 / 17

NABPAC Post-Election Conference: Political Ads - $6 Billion? The Good, The Bad & The Ugly

This conference discusses the qualities of good and bad TV advertising, analyzes the 2012 presidential campaigns, and highlights the best and worst political ads. Featuring Jim Innocenzi, founding partner of Sandler-Innocenzi, Inc.

catherinen
Download Presentation

NABPAC Post-Election Conference: Political Ads - $6 Billion? The Good, The Bad & The Ugly

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The National Association of Business Political Action Committees2012 NABPAC POST-ELECTION CONFERENCE 2012 Political Ads: $6 Billion? The Good, The Bad & The Ugly JIM INNOCENZI, FOUNDING PARTNER, SANDLER-INNOCENZI, INC. November 16, 2012

  2. What is Good TV Advertising? • Believable and realistic • Meaningful to the voter • Emotional • Tells a story • Breaks through the clutter THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2

  3. What is Bad TV Advertising? • Not believable • Shows no benefit • Has no emotional hook THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3

  4. Campaign 2012 • Presidential campaigns are about the future • Who did a better job? THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4

  5. Romneyon Romney: “In My Life” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5

  6. Romney on Obama: 8%, 8%, Debt, Taxes THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6

  7. Obama on Romney: “Karaoke Night in Boston” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7

  8. Obama on Obama: “We Can Work It Out” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8

  9. Best SuperPAC Ad: Priorities Action USA THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9

  10. Worst SuperPAC Ad: Cookie Cutter THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 10

  11. Every Political Ad Tells a Story Don’t it?: Allen West Nice Contrast THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 11

  12. Every Political Ad Tells a Story Don’t It?: Mike Turner Cares About Me THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 12

  13. A Physicians Creed: “Do Not Harm” • Herman Cain: Now is the Time for Action!: • http://www.youtube.com/watch?v=qhm-22Q0PuM&list=UUsRq2PbttxbBJYK49n58L1A&index=11&feature=plcp THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 13

  14. A Physicians Creed: “Do Not Harm” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 14

  15. A Physicians Creed: “Do Not Harm” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 15

  16. A Physicians Creed: “Do Not Harm” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 16

  17. Thank You Jim Innocenzi Sandler-Innocenzi, Inc. 703 Prince StreetAlexandria, VA 22314 (703) 684-0633 THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 17

More Related