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Appreciating the Bison Advantage

Appreciating the Bison Advantage. Bison Advantage Workshop Custer State Park November 2010. A Little Perspective. 1990’s Bison is “in”…at least for ranchers. 1999 Breeding market hits all time high – Gold Trophy Bull sells for $101,000. 2002 Gold Trophy Bull sells for $5,800.

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Appreciating the Bison Advantage

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  1. Appreciating the Bison Advantage Bison Advantage Workshop Custer State Park November 2010

  2. A Little Perspective • 1990’s Bison is “in”…at least for ranchers. • 1999 Breeding market hits all time high – Gold Trophy Bull sells for $101,000. • 2002 Gold Trophy Bull sells for $5,800. • 2003 The bison business gets serious about meat. • 2008 Fourth straight year of double-digit growth. • 2010 450,000 bison in North America.

  3. What We Learned… • Critical factors in our success • Feeding, • Nutrition, • Health, • Handling, and care of….

  4. These animals…. …as well as these animals

  5. The bison sweet spot Food Evangelists Exotic Diet & Health Low Fat Food with a ‘Story’ High Protein Experiential Spiritual Fresh Nutritious BISON Natural/ Sustainable Earth Friendly Humane Husbandry Family vs. Factory Free Range Animal Husbandry Chemical Free Humane Slaughter Trusted Source Source Verified Local

  6. Steady/strong growth • Availability of slaughter-ready animals limited

  7. Consumer demand driving sales • Young Bull carcasses average $317.57 Cwt. in Sept. • Price range from $296.00 - $334.00 • Prices up 46% in past five years Bison Bull Carcass Price (Cwt.)

  8. Consumer demand… • Young Heifer carcasses average $304.34 Cwt. in Sept. • Price range from $277.00 - $335.00 • Prices up 49% in past five years Bison Heifer Carcass Price (Cwt.) Source: USDA Crop & Livestock Reporting Service

  9. Sept. 2010 • We’re asking customers to be patient while we grow the herds

  10. Of bison and beef Bison Beef Per-capita consumption of beef is 60 lbs. 125,000 animals processed under USDA inspection daily USDA-administered checkoff program generates $82 million for promotion and research yearly • Per-capita consumption of bison is 0.1 lb. • 54,000 animals processed under USDA inspection for all of 2009 • Voluntary checkoff generates less than $50,000 yearly

  11. The Bison Advantage • Adapted to this ecosystem • Low maintenance • Thrive in harsh conditions • Calve naturally • Efficient grazers • Gentle on riparian areas

  12. A future of opportunity • Affordable Start-Up • Profitable, growing markets • Producing a product, not a commodity • Connecting with consumers • NBA Resources • Willing mentors

  13. Our challenges/opportunities • New Producers • Public Policy • Non-commoditization • and • Continued promotion

  14. Public Policy • Food Safety legislation • Meat inspection regulations • Conservation/disaster eligibility • Market access

  15. Promotion • Focus on foodservice • Marketing materials • Continued public relations • Education/Outreach • Farmers Market Promotion

  16. Promotional Materials

  17. Keeping bison in front of the public

  18. Recruiting a new generation USDA Price Report NBA Checkoff

  19. New resources

  20. NBA resources • Mentors • Workshops • Bison 101/201 • Business Planning Assistance • Ag Financing Assistance and

  21. Bison Producers’ Handbook • 30+ authors • Experts from U.S. and Canada • All new information • Best resource available

  22. Thank You!! www.bisoncentral.com david@bisoncentral.com

  23. Prices strong at Gold Trophy Sale Prices Per Animal Price Per Lb.

  24. Promotional Items

  25. Today’s U.S. bison business • 4,450 farms with 198,000 bison • Average herd of 44 animals • Processing handled in small plants • Major distributors now carry bison as specialty product • Major marketers focus on selected markets

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