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“So, you want to be an ITSP?” Andriy Zhylenko <a.zhilenko@portaone>

“So, you want to be an ITSP?” Andriy Zhylenko <a.zhilenko@portaone.com>. V1.2. So, you want to be an ITSP?. Your business model Choosing the right tools for the job Plan the project properly. What is your business plan?. Unlikely. Something better?. Possible!.

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“So, you want to be an ITSP?” Andriy Zhylenko <a.zhilenko@portaone>

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  1. “So, you want to be an ITSP?” Andriy Zhylenko <a.zhilenko@portaone.com> V1.2

  2. So, you want to be an ITSP? • Your business model • Choosing the right tools for the job • Plan the project properly

  3. What is your business plan? Unlikely • Something better? Possible! • Case study: • Globe7 (www.globe7.com, a-la Skype company) • More than 25 million of downloaded and installed soft-phone clients Second Skype or Vonage?

  4. Who are your customers? Something new: • Mobile phone users • Foreign DID re-allocation • Resorts, hotels and new residential developments Residential users Small business (hosted IP PBX, IP Centrex) Enterprise SIP trunking

  5. Can you fight the “big guys”? • Real-time provisioning and charging, pre-paid balance control • Converged and customer-tailored services • Automation and customer self-care Be fast Be flexible Be always on the run

  6. Your platform – a basic view A softswitch Billing/provisioning Unified communications Bank and payment systems Customers Termination partners

  7. Choosing the right tools Open-source platforms: a panacea? a stone soup? Building your own vs. buying – do you have to make the choice? Embrace the change (and a lot of it!) Look very carefully at TCO

  8. Capacity planning • What is “1 million of minutes” in terms of your network? What are your [estimated] traffic patterns?

  9. Capacity planning - continued • Average daily volume = monthly volume / 30 • Volume per hour = daily volume / 10 • Average length of call – 5 minutes, average success rate – 50% • 1M min -> 33,000 min/day -> 3,333 min/hour -> 12 call attempts/minute -> 30 concurrent calls

  10. Planning a VoIP project – do your homework • Who is the vendor? • What is their core expertise and focus? • How do they understand your business? • What is the development roadmap? • Can they support you (especially when something goes wrong)?

  11. Planning a VoIP project • Go for a test-drive – do an evaluation • Learning curve: you can optimize it, but you cannot skip it entirely. Training will help you a lot. • Plan properly for the testing and the pre-launch phase.

  12. Questions, comments? My contacts are: Andriy Zhylenko <a.zhilenko@portaone.com>

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