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Research Methods in MIS: Instrument Design

Research Methods in MIS: Instrument Design. Dr. Deepak Khazanchi. Instrument Design Process. Phase 1: Developing the instrument design strategy Phase 2: Constructing and refining the measurement questions Phase 3: Drafting and refining the instrument.

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Research Methods in MIS: Instrument Design

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  1. Research Methods in MIS: Instrument Design Dr. Deepak Khazanchi

  2. Instrument Design Process • Phase 1: Developing the instrument design strategy • Phase 2: Constructing and refining the measurement questions • Phase 3: Drafting and refining the instrument

  3. Developing the Instrument Design Strategy • Management-Research Question Hierarchy: • The management problem/question • Research question(s) • Investigative questions • Measurement questions

  4. Strategic Concerns of Instrument Design • What type of data is needed to answer the management question? • What communication approach will be used? • Should the questions be structured, unstructured, or some combination? • Should the questions be disguised or undisguised?

  5. Ways to Interact with the Respondent • Personal interview • Telephone • Mail • Computer

  6. Types of Measurement Questions? • Target • Classification • Administrative

  7. Appropriate Question Content • Should this question be asked? • Is the question of proper scope and coverage? • Can the respondent adequately answer this question, as asked? • Will the respondent willingly answer this question, as asked?

  8. How to Test a Respondent’s Appropriateness • Filter questions • Screen questions

  9. Question Wording Criteria • Is the question stated in terms of a shared vocabulary? • Does the question contain vocabulary with a single meaning? • Does the question contain unsupported assumptions? • Is the question correctly personalized? • Are adequate alternatives presented within the question?

  10. What Dictates Your Response Strategy? • Characteristics of respondents • Nature of the topic(s) being studied • Type of data needed • Your analysis plan

  11. Types of Response Questions • Free-response • Dichotomous • Multiple-choice • Checklist • Rating • Ranking

  12. Guidelines to Refining the Instrument • Awaken the respondent's interest • Use buffer questions as a guide to request sensitive information • Use the funnel approach to move to more specific questions

  13. Improving Survey Results • Pretesting is an established practice for discovering errors and useful for training the research team

  14. Self-Administered Surveys • Types • Mail survey • Computer-delivered • Intercept studies • Disadvantages • Large nonresponse error • Cannot obtain detailed or large amounts of information

  15. Anonymity Size, Color, and Reproduction Money Incentives Deadline Dates Cover Letters Reduce Length Survey Sponsorship Return Envelopes Postage Personalization Concurrent Techniques to Improve Mail Response

  16. Outsourcing Survey Services • Research Firms Provide • Centralized-location interviewing • Focus group facilities • Trained staff with experience • Data-processing and statistical analysis capabilities • Access to point-of-sale data • Panels

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