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What is rhetoric ?

What is rhetoric ?. One definition for rhetoric: communication with purpose.

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What is rhetoric ?

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  1. What is rhetoric?

  2. One definition for rhetoric:communication with purpose

  3. “Rhetoric’s classic definition as the art of persuasion suggests a power. So much of what we receive from others – from family and friends to 30-second blurbs on TV – is intended to persuade. Recognizing how this is done gives greater power to choose.” -Victor Villaneuva, Jr.

  4. How is rhetoric all around us?

  5. Rhetoric

  6. As a rhetorician, your “task is to … persuade your audience – to see the text the way you see it.” - Christine Alfano

  7. Rhetorical Strategies The Rhetorical Triangle

  8. Narration Compare/Contrast Example or Illustration Cause and Effect Definition Analogy Description Classification or Division The Rhetorical Triangle

  9. As rhetoricians, we must:

  10. Analyze the AudienceConsider the PurposePick a Topic

  11. AudienceWho is your audience? What will be the most effective means to communicate to that audience?

  12. PurposeWhy are you writing? What is your purpose?What is your stance? What do you want others to get from your argument?

  13. TopicWhat topic do you want to write about?How do you feel about the topic?What might be the best topic for your intended audience?

  14. Rhetorical Analysis

  15. A rhetorical analysistakes an in-depth look at textual and visual choices the author has made to persuade his or her audience.(Note: An analysis is nota summary.)

  16. It’s about: - Close, Critical Reading- Clear, Analytical Thinking

  17. Elements to consider in a rhetorical analysis:AudiencePurposeTopicContextOrganizationTitleAuthorGenre and Medium (online vs. in print, etc.)Presentation (font, layout, imagery, etc.)Why did the author make certain choices? Were they successful? Why or why not?

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