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2011 KMSA Spring Workshop April 18, 2011 Communicating Demand-Side Management Jeff Hohman and Stephanie Cornett, EKPC. What is DSM?. Load Management Demand Response Energy Efficiency Direct Load Control. DSM.
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2011 KMSA Spring WorkshopApril 18, 2011Communicating Demand-Side ManagementJeff Hohman and Stephanie Cornett, EKPC
What is DSM? Load Management Demand Response Energy Efficiency Direct Load Control
DSM Activities that reduce the level of consumption or reduce the peak demand
Residential & Commercial direct load control program of air conditioners and water heaters. The program reduces peak demand and delays construction of new generation.
Challenges Consumer-Members Motivations – Differences exist Loss of Control – Educate member on expected experience and frequency Comfort Level - Educate member on expected experience Will it Work –YES! Load management programs have been in existence since the 1970s
Challenges Program Communications – Radio Paging Thermostat Replacements Contractor Performance Budget
Marketing & Implementation: Direct marketing… To insure quick turnaround on installations, selected substation service areas will be targeted Co-op members will receive up to three mailings
Direct Marketing: Letter and reply card…
Direct Marketing: Brochure and reply card…
Direct Marketing: Reminder/reply card…
Two Ways to Save :30 It’s That Simple :30 SimpleSaver :60
Marketing & Implementation: Members may enroll by… Phone: 1-800-305-5493 Online: www.SimpleSaver.coop Mail-in reply card