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Going Greener: carbon reduction through community engagement and behaviour change

This workshop aims to introduce the Transition model for Universities and Colleges, explore methods of engaging staff and students in behavior change, and provide practical examples of Transition Universities in practice. The workshop will cover topics such as the importance of transition, carbon footprints, student and staff engagement, and case studies. Join us to learn how to make a difference in your community.

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Going Greener: carbon reduction through community engagement and behaviour change

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  1. Going Greener: carbon reduction through community engagement and behaviour change Louise Hazan & Ric Lander

  2. Workshop Aims 1. Introduce the Transition model for Universities and Colleges model 2. Explore methods of engaging staff and students in behaviour change 3. Explore practical examples of Transition Universities in practice (Edinburgh/ York)

  3. Agenda • What is transition and why bother? • Transition Edinburgh University's carbon footprints and handprints study • The Going Greener transition model • Key principles of student (& staff) engagement • Case study: York People & Planet • Ric’s Top Tips

  4. What is Transition and why do it? • Twin crises of climate change and peak oil • Community-driven change process • 10 years to halve emissions • FHE sector is major carbon contributor

  5. University Community Carbon Footprint

  6. University Community Carbon Footprint Community Carbon Footprint= University institution + Community 'lifestyles'

  7. University Community Carbon Footprint

  8. University Community Carbon Footprint

  9. University Community Carbon Footprint

  10. University Community Carbon Footprint

  11. University Community Carbon Footprint

  12. University Community Carbon Footprint

  13. University Community Carbon Footprint Total estimated tonnes of emissions per year: 350,000 CO2 equivalent

  14. University Community Carbon Footprint University Community Carbon Footprint University institution14% Community 'lifestyle' 86% Total estimated tonnes of emissions per year: 350,000 CO2 equivalent

  15. Where to begin? The Transition University model involves 5 steps based on a mix of 4 approaches http://peopleandplanet.org/goinggreener

  16. Community engagement Who are your stakeholders? Video

  17. How would you go about engaging students, according to these 4 approaches?

  18. 4. embed sustainability 5. forge links between unlikely groups 5 key principles 1. bring people together 2. create shared sense of purpose and ownership 3. inspire & empower people

  19. Face-to-face engagement • Face-to-face works best • Track your communication • Record their details • Call people back

  20. What does work Face-to-face engagement 6 times more effective than poster and flyer campaigns Posters = £10 - £47 / response Flyers = £6 - £15 / response Engagement= 21p - £7 / sign-up!

  21. Open Spaces

  22. Key messages • To make real behavioural changes, you need to put resources and time into talking to people. • The most effective engagements involve giving people the space to respond to problems creatively.

  23. What next? • Learning from each other - EAUC • P&P offers facilitation, training, support and resources for universities and colleges. • Transition Ideas Wiki resource being launched later this month. • People & Planet Green League published in Guardian on 7 June 2011.

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