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Informative Speech

Informative Speech. Presentations that have the goal of increasing others’ knowledge, understanding, or abilities. Types of Informative Speeches. Type. Sample specific purpose. Demonstration. To show listeners how to construct an outline. Instruction. To teach listeners how to perform CPR.

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Informative Speech

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  1. Informative Speech Presentations that have the goal of increasing others’ knowledge, understanding, or abilities.

  2. Types of Informative Speeches Type Sample specific purpose Demonstration To show listeners how to construct an outline Instruction To teach listeners how to perform CPR Description To describe the people and land of Nepal Explanation To explain why (or how) hurricanes form Briefing To summarize the results of our new marketing strategy Reporting To provide detailed information on the results of our new marketing strategy

  3. Informative vs Persuasive Speaking 1. Persuasive speeches tend to have more controversial purposes. 2. Persuasive speeches seek more powerful responses from listeners. 3. Persuasive speeches require greater degrees of proof. 4. Persuasive speeches require earning greater amounts of credibility.

  4. A speaker has credibility when the listeners are convinced the speaker has: Knowledge Goodwill toward them Trustworthiness In general credibility is more important for a speaker attempting to change people than a speaker who seeks to inform them. Importance of Credibility

  5. Design Your Speech to Enhance Learning and Retention • Limit the information you present. • Move from familiar to unfamiliar. • Repeat important ideas. • Repetition is a powerful way to increase retention.

  6. Involve Listeners • Call for direct participation. • Ask rhetorical questions. • Poll listeners. • Refer to specific listeners.

  7. Guidelines for Effective Informative Speaking 1. Provide listeners with a clear thesis statement. 2. Connect with listeners’ values and experiences. 3. Motivate listeners to want information. 4. Incorporate diverse perspectives. 5. Organize so listeners can follow easily. 6. Design your speech to enhance learning and retention. 7. Involve listeners. 8. Use effective and ethical supporting materials.

  8. Informative Speech Outline General Purpose: Specific Purpose: ________________________________________ Introduction • Attention Device • Motivation for listening • Thesis statement • Preview of speech Transition to body of speech

  9. You may have only two main points. Body I. First main point A. Supporting material B. Supporting material C. Transition II. Second main point A. Supporting material B. Supporting material C. Transition III. Third main point A. Supporting material B. Supporting material C. Transition You may have more than two kinds of supporting material for main points.

  10. Conclusion A. Summary of main points B. Strong closing statement References • Cite all sources • Follow appropriate style guidelines • MLA, APA, or CBE

  11. Experiencing Communication in our Lives . . . Discuss the following speech using material presented in Chapter 16.

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