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8 Best Practice to Improve Your Email Marketing Campaigns

Ways to improve your email marketing campaigns:<br>Use split testing<br>Be a storyteller<br>Use CTAs to introduce users to your funnel<br>Incorporate welcome emails<br>Send relevant content<br>Segment your audience list<br>Measure results<br>Plan email frequency

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8 Best Practice to Improve Your Email Marketing Campaigns

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  1. 8 Best Practice to Improve Your Email Marketing Campaigns

  2. Email marketing has the highest ROI of all marketing channels.Ways to improve your email marketing campaigns: • Use split testing • Be a storyteller • Use CTAs to introduce users to your funnel • Incorporate welcome emails • Send relevant content • Segment your audience list • Measure results • Plan email frequency Source: https://www.campaignmonitor.com/

  3. Use split testing • Split testing is the best way to test your email marketing hypotheses. • Find the optimal solution for subject lines, content, calls-to-actions (CTAs), send time, and more. Source: https://www.campaignmonitor.com/

  4. 2. Be a storyteller • Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them. Source: https://www.campaignmonitor.com/

  5. 3. Use CTAs to introduce users to your funnel • You can easily add a soft CTA for your content, giving subscribers an educational benefit, rather than a sales pitch. Source: https://www.campaignmonitor.com/

  6. 4. Incorporate welcome emails • Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers. Source: https://www.campaignmonitor.com/

  7. 5. Send relevant content • Content is a huge part of how you develop your relationship with your subscribers. In fact, 81% of marketing leaders put content at the core of marketing. Source: https://www.campaignmonitor.com/

  8. 6. Segment your audience list • Segmented email campaigns drives 60% increase in revenue, if segmented properly with high CTR. Source: https://www.campaignmonitor.com/

  9. 7. Measure results • Another effective way of measuring long-term engagement is through your click-through-rate (CTR). Your CTR is the percentage of subscribers who click through after opening your email. Source: https://www.campaignmonitor.com/

  10. 8. Plan email frequency • Statistics show most people unsubscribe from lists because the brands send too many emails too frequently. Source: https://www.campaignmonitor.com/

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