TECHNOLOGICAL CHANGES IN GLOBAL ECONOMY AND LOCATING A FIRM IN GLOBAL ECONOMY

1. TECHNOLOGICAL CHANGES IN GLOBAL ECONOMY ANDLOCATING A FIRM IN GLOBALECONOMY SUBMITTED BY: SAMEER KACHHAWA PGDM 1st sem. Sec-c Roll no.-5

2. Technology Technology refers to inventions or innovations from applied science or engineering research.

3. Aspects of Technological Changes • Technology Diffusion • The speed at which new technologies become available • Disruptive Technologies • Technologies that destroy the value of existing technology and create new markets • Perpetual Innovation • The rapidity and consistency with which new, information-intensive technologies replace older ones

4. Basic changes • Microprocessors and telecommunications lower the real costs in information processing and communication and facilitates global dispersion. • Transportation technology lower cost and transit time . • Internet and World Wide Web back bone of information age

5. Implications of Technological Changes • The Information Age • The ability to effectively and efficiently access and use information has become an important source of competitive advantage. • Technology includes personal computers, cellular phones, artificial intelligence, virtual reality, massive databases, electronic networks, internet trade.

6. Implication of Changes (cont’d) • Increasing Knowledge Intensity • Knowledge as a critical organizational resource for creating an intangible competitive advantage • Strategic flexibility: the set of capabilities used to respond to various demands and opportunities in dynamic and uncertain competitive environments. • Organizational capacity to learn

7. Effects of Technological changes • Higher performance levels. • Better productivity. • Better quality products. • Operational efficiency. • Lower product introduction time. • Globalised standards. • Introduction of GREEN technologies. • Information based production system.

8. Challenges for existing firms • To understand global technological trends. • To keep update about new upcoming technologies. • To maintain strong research & development. • To adopt new technologies. • To replace old production facilities with newer ones with latest technology. • Product development according to global standards

9. Challenges for new firms • Research the market for new technology. • Installing plants with latest technology. • Creating a technologically advance product. • Fast implementation of product decision. • Timely updates for the product. • Introduce product variants with future ready technology.

10. TATA Group • Tata product n services for consumers: Agriculture Automobiles Beverages Crockery Financial sector Hotels Housing Jewelry Retail Telecom. Watches Leather Solar appliance Cooling solutions Food DTH Service Charter flights

11. TATA Motors • 1945 Tata Engineering and Locomotive Co. Ltd. was established to manufacture locomotives and other engineering products. • 1959 Research and Development Centre set up at Jamshedpur. • 1971 Introduction of DI engines. • 1986 Production of first light commercial vehicle, Tata 407, indigenously designed • 1991 Launch of the 1st indigenous passenger car Tata Sierra, One millionth vehicle rolled out. • 1995 Mercedes Benz car E220 launched. • 1998 Tata Safari - India's first sports utility vehicle launched, Indica, India's first fully indigenous passenger car launched. • 2008Tata Motors completes acquisition of Jaguar Land Rover. • 2009 Tata Motors unveils new indica electric at frankfurt motor show.

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