Heart Health is Wealth

1. Haley Muir Kevin Jachim Rachel Rieger Andrea Hagen Jack Metz Heart Health is Wealth

2. Heart Health is Wealth • A not-for-profit organization advancing research in heart disease prevention. • Mission Statement: Increase the research surrounding heart disease, and provide the public with the steps of prevention.

3. Quaker Oats • Why team up with Heart Health is Wealth? • Quaker Oats promotes healthy living by consumption of their products, and they are committed to creating heart-healthy foods. • Mission: • The Quaker Oats Company has been a leading, trusted comfort food for more than 130 years, providing the whole-grain goodness of oats in a delicious breakfast across multiple hot and cold varieties from oatmeal to cereals and snack bars such as Quaker Life and Quaker Chewy Granola Bars.

4. Heart Healthy America • PR firm working within the healthcare industry • Past Successes: • 5k run for breast cancer • Right to Life campaign • Worked closely with American Heart Association to complete multiple events

5. Objectives Informational Motivational Raising $500,000 through attendance at the 5k race, dinner/silent auction and donations (website/race) Increase the hits on the website by 100,000 Have at least 500 people attend the 5k walk/race Have at least 200 guests attend the gala/silent auction • Making people aware of our website through the billboard • Making people aware of the race with flyers, newspaper and radio advertisements • Increase the research surrounding heart disease, and providing the public with steps of prevention

6. Strategy • 5k run/walk • Black tie gala/silent auction • Website

7. Primary Audience • The athletes, celebrities, doctors, and CEO’s invited to the gala • Silent auction item providers • Athletes and celebrities and doctors who have been affected by heart disease

8. Secondary Audience • People who attend the 5K run/walk • Doctors who have previous knowledge of heart disease that are willing to help towards the cause • Wealthy families who are aware of the issue and are willing to help

9. Tertiary Audience • Individuals who would like to help with the production of the 5k run • Victims of heart disease • Those who have interest in our foundation due to our website, billboard, flyer, brochure, newspaper and radio ads, and/or facebook page

10. Tactics • Flyers • Brochures • Website/Facebook • Billboard • Radio Advertisement • Newspaper Advertisement • Invitations • Speaker- Bob Harper

11. Flyer for Run • Distribution: • Hospitals in downtown Chicago • College campuses in the Chicago land area

12. Brochure

13. Brochure

14. Website

15. Facebook

16. Billboard • Locations: • I-90/94 • Cermack Rd. • North Ave. • Ontario Ave.

17. Radio Advertisement • 720 AM • WGN radio owned by the Tribune Broadcasting Co. The radio station format is news and talk. • 1000 AM • ESPN radio is a station under the parent organization of Walt Disney Co. The radio station format is sports. athletes • 101.9 FM • One of the well-established radio station that serves the 25-49 yr old demographic. Owned by Bonneville International Corp. The radio station format is hot adult contemporary. • 101.1 FM • One of the largest station audience of potential buyers in the Chicago, IL area. It is owned by Emmis Communications Corp. The radio station format is rock alternative music. • Average price $362.00/station

18. Newspaper Advertisement • Location: Chicago Tribune • Includes: Free webpage for a year • In-paper Ad • Profile for more information • Photo Gallery

19. 5k Run/Walk • Location: Grant Park • Date: July 28, 2012 • Check-In/Registration: 8:30 am • Start time: 10:00 am • Donation levels • Gold ($1,000+) • Silver ($500-$999) • Bronze ($250-$499) • Race Fee: $25.00 500 people attended the race

20. Tshirts

21. Plaque

22. Press Release

23. Save The Date

24. Invitation

25. RSVP Form

26. Guest List • CEO’S • Doctors • Celebrities

27. Guest Speaker • Bob Harper • Spokesperson Quaker Oats • Host of NBC’s “The Biggest Loser”

28. Venue • Spirit of Chicago Cruises at Navy Pier • Boarding time- 7:45 • Cruise- 8:30-10:30 • Docked- 10:30-12:30 • Fireworks- 10:30

29. Floor Plan

30. Menu • OPEN BAR: • Premium Deluxe Bar Package • Juice/soda, bottled water, coffee, tea, assorted beers, wines, liquors and mixed drinks • APPETIZERS: • Fruit, vegetable and cheese platter • GRAND BUFFET: • Salad Station • Salad Sampler Assorted Field Greens displayed with your choice of Chopped European Cucumbers, Grape Tomatoes, Cheddar Cheese, Bacon Bits, Seasoned Croutons with Ranch and Italian Dressings • Caprese Pasta Salad Fresh Mozzarella, Grape Tomatoes, tossed with Petite Pasta Tubes, Fresh Basil and White Balsamic Vinaigrette  • Entrees • Thai BBQ Sirloin of Beef  Smoked and Roasted in a Tangy BBQ Sauce • Caribbean Roasted Chicken  Breast of Chicken Marinade with Hawaiian Pineapple and Cilantro Relish • Pasta Primavera  Imported Penne Tossed with Tomato Basil Sauce and Roasted Vegetables • Tilapia Newburg Pan-Seared Tilapia lightly drizzled with Sherry Cream Sauce • *Vegetarian Entree available upon request • Sides • Vegetable Casserole • Double Baked Potatoes • Assorted Freshly Baked Rolls • Desserts • Fresh selection of Cookies, Cakes, Bars, Pastries and Seasonal Fruit

31. Silent Auction Items Signed Bob Harper DVD Autographed Derrick Rose Jersey 18k White Gold Necklace Trip to the Bahamas

32. Calendar

33. Budget

34. Evaluation • Website visits reached 67,000 • Donations reached $100,000 • 260 guests attended black tie gala/silent auction • 500 guests attended the race • Raised $560,835

35. Any Questions or Comments?