Ms Ritter Office 15 (97887301) Ms Saleeba Student Support Office (97887238)

1. Unit 1 & 2 Business ManagementIntroductory Lecture Ms Ritter Office 15 (97887301)Ms Saleeba Student Support Office (97887238) • What is this subject about? • What Outcomes need to be done? • What exactly do I have to do to pass? • What should I do now?

2. U1 BM – Small Business Management AOS 1 Business Concepts: • Characteristics and objectives of different types of businesses – companies, charities, gov’t org’s • Different Sizes – small, medium large • Internal and external environments – things that pressure businesses to change like the economic crisis, drought, climate change, change in government, internet, ipods • Support services – where to get help • Measuring success – financial and non-financial • Ethics & social responsibility – doing the ‘right’ thing and what happens if they don’t • Stakeholders – different groups who care what happens with the business

3. U1 BM – Small Business Management AOS 2 Decision-making, Planning & Evaluation: • Decisions you have to make when you want to start a business • Idea development • Motivations for owning a business • Forms of ownership & structure • Buying or starting from scratch • Franchising • Location

4. AOS 2 Decision- making, Planning & Evaluation continued: • Planning needed before beginning a business • Laws you have to follow • Human resources – finding people • Physical resources – getting equipment • Financial planning – getting the $ • Marketing strategy – accessing potential customers to buy your product or service

5. AOS 2 Decision- making, Planning & Evaluation continued: • Evaluation – how do you know when you are doing well or failing? • Financial indicators like how much money you make (profit) • Non-financial indicators like whether your customers and staff are happy (customer/staff satisfaction) • Ethical & Socially Responsible management (ESM) – follow our laws and don’t use slave labour

6. U1 BM – Small Business Management • AOS 3 Day-today Operations OPTIONS (choose 1): Accounting Managing Staff Future Development - expansion Technology Law Dynamic Management - history

7. U1 Outcomes (may alter) • O1 • 1.1 Direct Contact Interview & Report • 1.2 Guide to Support for Small Business • 1.3 Written Concepts Test • 1.4 Research Report – Women in Small Business • 1.5 Oral Presentation • O2 • 2.1 Business Plan – running a stall at school • 2.2 Decision-making Terminology Test • 2.3 Resume (maybe U2) • 2.4 Video – top tips for interviewees (maybe U2) • O3 • Operations Test – concept map essay on ethics (cheat sheet) • End of Unit Examination

9. U2 BM – Communication & Management • AOS 1 Communication • Definition • Different people who need to communicate in business • The best way for them to do that • How communication can go wrong • Presenting yourself in writing – resume • Presenting yourself for an interview

10. U2 BM – Communication & Management • AOS 2 Marketing • Definition • How to do it • How to make sure you get the message to the right people • Marketing plans – what you have to include • Measurements of success • Issues such as technology, globalisation, ESM and laws

11. U2 BM – Communication & Management • AOS 3 Public Relations • Definition • Business image • Publics – people who care about your business image • Objectives & Strategies – why do PR and how • Crisis Management – what to do when things go very wrong • Measurements of success • Issues such as technology, globalisation, ESM and laws

12. U2 Outcomes (may alter) • O1 • 1.1 Excursion Report • 1.2 Business Identification Project • 1.3 Resume (maybe U1) • 1.4 Video – top tips for interviewees (maybe U1) • 1.5 Rebranding a business • 1.6 Communication Test • O2 • 2.1 Shop-in-a-box (maybe earlier) • 2.2 Advertising Timeline • 2.3 Ethical & Unethical Advertising Report • 2.4 Marketing Campaign Report • 2.5 Marketing Campaign – Original • 2.6 Marketing Test • O3 • 3.1 Public Relations Campaign • 3.2 Crisis Management Report • 3.3 Crisis Management Action Plan for Toorak College • 3.4 Public Relations Test • End of Unit Examination

14. To Pass You Must: • Turn up to class • Bring your equipment • Keep an organised workbook: • textbook/board notes • Activities • Drafts • Outcomes • Terminology (best to keep separate) • Finish stuff at home • Try your best

15. What you can do now: • Get your stationary ready • Get the textbook and pre-read • Watch the news and read the newspaper • Ask around for family contacts of business people who can help you (especially with the first Outcome – interview) • Start thinking about what you could make to sell at school

16. Tips from current students on how to do well in Business Management:

17. U1&2 Business Management • It’s not hard – but it is BUSY • Get organised and get ready to work at school and at home Good Luck and see you in class next year