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L A N G U A G E O F C O L O R S. ISSEN A. JEHAD HÜLYA ŞAHİN İPEK SÖZER. L A N G U A G E O F C O L O R S. red. Inroducing Red. More personal association Recognized as a stimulant İncreases energy Draws attention Refers to cupid and the devil. How Affects Us Physically.
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LANGUAGE OFCOLORS ISSEN A. JEHAD HÜLYA ŞAHİN İPEK SÖZER
InroducingRed • More personal association • Recognized as a stimulant • İncreases energy • Draws attention • Refers to cupid and the devil
HowAffects Us Physically • İncreases enthusiasm • Stimulates energy • İncerase blood pressure, respiration, and heartbeat • Encourages actions and confidence • Provides a sense of protection from fears and anxiety
Nature Of Red • The hottest one of the warm colors • Has a physical affects • İndicates anger • Conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare
Using Red • To grab attention and to get people to take action. • When you don't want to sink into the background • Tofeelconfidence
RedAroundTheGlobe • In China, red is associated with good luck and fortune • To the Hindu, red symbolizes joy, life, energy, and creativity • Islamic, Hindu, and Chinese brides traditionally wear red • Red symbolizes feast days of martyrs in the Catholic church
InroducingYellow • Shines with optimism, enlightenment, and happiness • Has conflicting symbolism • Denotes happiness and joy • On the other hand it is the color of cowardice and deceit.
HowAffects Us Physically • Stimulates mental processes • Stimulates the nervous system • Activates memory • Encourages communication
Nature Of Yellow • It is a warm color • Cheerful color • Has a high visibility
UsingYellow • Use bright yellow to create excitement • Use it as a companion with other colors • Use lemon yellow to carry out a healthy, summery, citrus theme
YellowAroundTheGlobe • In the United States, taxi cabs and school buses are associated with the color yellow. • Jews wore yellow armbands in Nazi concentration camps. • In Aztec culture, yellow symbolized food because it was the color of corn, the primary food of the Aztec people. • Signifies “sadness” in Greece’s culture and “jealousy” in France’s culture.
GREEN Envy Healthy Goodluck
Renewal • Fertility • Generosity
How the color green affects us physically • Soothes • Relaxes mentally, as well as physically • Helps alleviate depression, nervousness, and anxiety • Offers a sense of renewal, self-control, and harmony
Good green • Green light - go, permission to proceed (with a task) • The green room - in theater or televisions it is the room where performers and guests go to relax • Olive green is the traditional color of peace • Greenback - US dollar bill, money • Greener pastures - something newer or better (or perceived to be better), such as a new job
BAD GREEN • Green-eyed monster - jealousy • Green with envy - jealous or envious • Green - inexperienced, untested, untrained • Greenhorn - novice, trainee, beginner
Religious & mythological associations with green • In several religions, green is the color associated with resurrection and regeneration. • Green is the color of Venus, the Roman goddess of love and beauty. • The prophet Mohammed wore a green cloak and turban. • The God of fertility in Celtic myths was associated with green.
Quotesaboutgreen • “Green how I want you green. Green wind. Green branches." -- Federico Garcia Lorca • "Green is the prime color of the world, and that from which its loveliness arises." -- Pedro Calderon de la Barca • "He had that curious love of green, which in individuals is always the sign of a subtle artistic temperament, and in nations is said to denote a laxity, if not a decadence of morals." -- Oscar Wilde
“Absolute green is the most restful color, lacking any undertone of joy, grief, or passion. On exhausted men this restfulness has a beneficial effect, but after a time it becomes tedious.” -- Wassily Kandinsky • “Green represents the dead image of life.” -- Rudolf Steiner
PURPLE Mysterious Royalty Spirituality Ceremony
Wisdom • Arrogance • Enlightenment • Cruelty • Nobility
GOOD PURPLE • Purple cow - something remarkable, eye-catching, unusual • Purple prose - exaggeration, highly imaginative writing (also has negative connotations)
BAD PURPLE • Purple speech - profanity, raunchy language • Purple prose - exaggeration, colorful lies • Purple haze - state of confusion or euphoria, possibly drug-induced, specific type of potent cannabis (marijuana), specific type of LSD
Quotesaboutpurple • "I think it pisses God off if you walk by the color purple in a field somewhere and don't notice it." -- Alice Walker • "Born in the scientific purple." -- George Howard Darwin
"But, luckily, he kept his wits and his Purple crayon." -- from Harold and the Purple Crayon (1955) • "Oh, I love red. I'm very loyal to my colors. I love violet." -- Elizabeth Taylor • “Violet has the shortest wavelength of the spectrum. Behind it, the invisible ultraviolet. Roses are Red, Violets are Blue. Poor violet, violated for a rhyme.” -- Derek Jarman
Popular phrases that include purple Purple prose: an elaborately written poem or paragraph in literature Purple heart: a medal awarded to a U.S. soldier wounded in battle Born to the purple: a person who is born into a noble or royal family Lay it out in lavender: very cool, relaxed, and in control
CULTURE OF PİNK; • littlegirls • Sugarandspice • Feminine,delicate
GOOD PİNK • Inthepink - healthy • Tickledpink - happy, content • Pink collar - femaleofficeworker (sometimesused in a • derogatorymanner)
BAD PİNK • Pink collar - femaleofficeworker (sometimesused in a derogatorymannertoimplylowperson on theoffice totem pole) • Pink - cut, notch, ormake a zigzag
Pink’srepresents; • Harmony • Joy • Sweetness • love
Makefeelcomfort • Rest • Romantic • Tender • Calmingeffect
LİGHT BLUE • Health • Healing • Tranquility • understanding
DARKBLUE Representsknowledge Power İntegrity seriousness
Trust,loyalty,wisdom,confidence, intelligence,faith,truthandheaven.
Humanmetabolismandproduces a calmingeffect. Pietyandsincerity
You can useblue; Promote products Services related to cleanliness Air and sky water and sea
Blue is masculinecolor Accordingtostudies
Supressesappetite Useyellow+red