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3 Month Plan Karissa Knutson Drew Rodiles Amanda Charter. See The World. Have a total of 20 tour dates Make more music available to fans 2 new songs on MySpace page Release EP Fully develop street team and band websites. Goals. Create an informative bio Press kit
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3 Month Plan Karissa Knutson Drew Rodiles Amanda Charter See The World
Have a total of 20 tour dates • Make more music available to fans • 2 new songs on MySpace page • Release EP • Fully develop street team and band websites Goals
Create an informative bio • Press kit • MySpace, Facebook, website • Tour • More promotional pictures of band • Fully develop band website and merchandise page • Seetheworldmusic.com • Seetheworld.bigcartel.com Tasks
August 4th • Add one new song to Myspace with release announcement • August 5th • Begin mobilizing street teams in cities throughout midwest • August 11th • Add 2nd new song to Myspace with release announcement • August 13th & 14th • Stream EP on Myspace Pre-Tour Timeline
August 15th • Pre-release of EP for tour warm up show • August 19th • Street teams are set to promote and publicize through local areas • September 1st • Official release of EP available on iTunes and on tour • Fully developed press kit/websites/merchandise available Pre-Tour Timeline
August: 15- Station 4, St. Paul, MN September: 4- Station 4, St. Paul, MN 5- The Hub, Cedar Falls, IA 10- Hot Topic, Rochester, MN 11- The Garage, Burnsville, MN 12- The Rave, Milwaukee, WI Tour
September: 13- Doug’s Rockhouse, Aurora, IL 14- Frat Row, Ames, IA 17- Davey’s Uptown Rambler Club, Kansas City, MO 18- The 400 Bar, Warrensbourg, MO 19- Beer 30, Emporia, KS 20- TBA, Manhatten, KS Tour
October: 3- Acadia Café, Minneapolis, MN 4- Corner Coffee, Minneapolis, MN 16- Caterpillar Lounge at Azia, Minneapolis, MN 18- Dunn Bros. Coffee, St. Paul, MN 23- O’Gara’s Bar & Grill Midway, St. Paul, MN November: 7- The Kitty Kat Klub, Minneapolis, MN 20- UWEC The Cabin, Eau Claire, WI Tour
Release EP • Pre-release: August 15th tour warm up show • Release: September 1st on iTunes/available at shows • Add more songs to MySpace profile • Add one new song August 4th • Add second song August 11th • Stream EP August 13-14th Music
Street team members given • Activities • Web advertising (banners), flyering, bulletins, download links and handing out buttons, stickers, etc. • Supplies • Stickers, buttons, flyers, banner coders • Two weeks per activity • iTunes single • EP release • Tour Street Team
Passport concept • Stages of rewards for incentive • Two street team activities • Meet and greet • Three street team activities • Free t-shirt • Five street team activities • Free tickets to show of choice Street Team
Merchandise website • Up to date with pictures/option to buy • Band website • Full bio • Promotional Pictures • Links to other sites related to band Websites
One-year plan See the WORLD
7 date mid-west tour • New music written for first full length album • Release expected late 2010/early 2011 • Brand new and improved website • More welcoming and interactive Goals
In 2010 after the My Lady Four tour, STW will play sporadic dates around the Midwest at cafés and college campuses, opening for bands like The King and The Thief and other local Minnesota acts. Since the band will only be playing a couple shows at the most per month, they will spend most of their time writing new material for their first full-length album to be released in late 2010 or early 2011. Since the EP only contained five songs and had a long awaited release, STW will release their CD a little over a year after their EP release. Strategy
Includes site maintenance, daily updates, and safety features (virus protection, etc…) • Site includes clean home page with links • More up to date with daily blogs from band • Fans can participate in weekly polls/surveys • Monthly prize giveaways • Upcoming Show Tickets, Digital Downloads, Merchandise • Fans can also be added to e-mail list on home page for future notifications Band Website
2-year Plan See the world
February 9, 2011 • CD jackets • Disk Faktory • iTunes • Order third week in January • Ten days processing/production • Download cards • Noiseland Album release
T-Shirts • American Apparel Merchandise
Three-year Plan See the world
Self-shot, friend or recent graduate • Live shots • Behind the scenes • Feature on • Youtube • Myspace • Band website Music video
Time off after national tour More Midwest dates after national tour College shows TOUR
Work with the street team/fans for shows at • Dances • School functions • Fundraisers • Parties • Open up for • This Providence, NeverShoutNever!, Dave Melillo or The Morning Light Future touring/shows
Update Myspace, Facebook and band website with tour info, etc. • Turn some blogs into video updates for their Youtube channel • Special contests through Youtube • Fan videos • Fans promoting Websites
Publicist • Articles/Advertisements • AP Magazine • Album review • Tour info • Band interviews • Booking agent • Future national tours • Place in appropriate venues Hire help