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How Does The World See Me?

How Does The World See Me?. Personal Brand .

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How Does The World See Me?

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  1. How Does The World See Me?

  2. Personal Brand • Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. • The Muse . (2012, February 14). The Steps to Build Your Personal Brand. • Retrieved February 1, 2013, from Huffington's Post website: • http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/

  3. Personal Branding consists of three elements • Value Proposition: What do you stand for? • Differentiation: What makes you stand out? • Marketability: What makes you compelling? • The Muse . (2012, February 14). The Steps to Build Your Personal Brand. • Retrieved February 1, 2013, from Huffington's Post website: • http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand

  4. What’s Your Brand?

  5. How you see yourself vs How the world sees you • Bold • Leader • Witty • Focused • Career Driven • Arrogant • Self-centered • Rude • All about me • Walk over anyone

  6. Value Proposition Determine Your Emotional Appeal; • How do I make people feel? • How do people benefit by working with me? • What words do others use to describe me? • The Muse . (2012, February 14). The Steps to Build Your Personal Brand. • http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand

  7. Differentiation Determine Your Description • What field or industry am I in (or do I want to be in)? • What are the words I would use to describe my work? • Who is my target audience? • The Muse . (2012, February 14). The Steps to Build Your Personal Brand. • http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand

  8. Marketability Determine Your Function • What service do I have to offer people? • What do I do that makes me stand out from everyone else? • The Muse . (2012, February 14). The Steps to Build Your Personal Brand. • http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand

  9. Charlamagne Tha God

  10. Leadership • “Your Personal Brand is like your Trademark, which is why it must be carefully managed and protected. It is not a list of accomplishments or an exercise in self-promotion. That's an important distinction.”

  11. Leadership • “Why is it a leadership imperative? Because when you live your Personal Brand, you are being true to yourself; and that comes through when you're interacting with others -- colleagues, other leaders and stakeholders.” Gulfo, A. (2013, September 30). Personal Branding: It’s Not About Self-promotion, it’s a leadership imperative. Retrieved February 1, 2013, from Huffington's Post website: http://www.huffingtonpost.com/adele-gulfo/adele-gulfo-sets-the-reco_b_4018600.html?view=screen

  12. Leadership • “It contributes to authentic leadership because you're acting in a way that's consistent with your vision of who you are, what you're good at and what matters most to you -- both professionally and personally.”

  13. So…What Is Your Brand? • Your brand should represent the value you are able to consistently deliver – professionally or personally. • It’s what sets you apart from everyone else.

  14. Networking “Its not what you know but who you know” • Your Resume is useless, unless it gets into the right persons hand • Your are not unique, there are 100’s of people that have the same work experince.

  15. Career History 2003- Present • USAF • Abu Dhabi Supplies and Commercial Services (ASCS) • Army INSCOM • FEMA • TF Cyclone Afghanistan • Walter Reed • FBI • Army INSCOM • GSA • DHS/CBP • USDA • OSD/DCMO

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