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City Branding

City Branding. Athens of the North (Edinburgh) vs Athens of the Middle Ages (Florence). Edinburgh. 1437 Old City 1766 New City University of Edinburg Athens of the North. Edinburgh Inspiring Capital.

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City Branding

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  1. City Branding Athens of the North (Edinburgh) vs Athens of the Middle Ages (Florence)

  2. Edinburgh • 1437 Old City • 1766 New City • University of Edinburg • Athens of the North

  3. EdinburghInspiring Capital • Through the inspiration provided by the city, city’s council is trying to attract people in order to live, study, visit but also invest in Edinburgh. • First Unesco city of Literature (inspirations for a hundred authors and artists) • City as living area of culture and innovation • Economic Centre based on tourism, festivals & researches • University of Edinburgh is a world leader in many areas of scientific research

  4. Firenze • 80 b.c. • Middle Ages • Renaissance • 19th Century • 1944

  5. FirenzeInspira il sogno(Florence Inspiring the Dream) • Traffic > Air pollution, Noise > Sharing Cars & Bikes • E-gov • Open Data [visual, geo, linked, dataset mgmt system] City as an educational polygon” Case of Florence  1. The city of Renaissance and the new European Identity 2. Where digital space meets urban place. 3. Location of learning, university campus versus dispersed patterns. 6. River and the city, at home and in Florence 7. Modern museum, sentimental storage of the old things or the interactive event. 8. Dynamic perception of urban space.

  6. Thank you for your attention

  7. Panteion University Master in Cultural Management Cultural Marketing and Communication Athens Co-Creation Branding Project Anastasiadou Mersilia Krommidas Foivos Maximos Moumouris Mitropoulos Dimitris Politis Alexandros Zachariadis Andreas

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