7 Things to Consider Before Developing Digital Marketing Strategy in 2018

1. 7 Things to Consider Before Developing Digital Marketing Strategy in 2018 www.cerebruminfotech.com

2. With so many studies and research out there on the upcoming marketing tools and technologies, how would you know or decide which ones you should focus on? www.cerebruminfotech.com

3. Have a look and find the most needed trend you should think about as you strategize for the year ahead. www.cerebruminfotech.com

4. Keywords Strategy The keyword strategy in Digital Marketing will change a bit in the coming years. Gone are the times of launching actions by putting a few keywords to a couple of generic ads and expecting results. www.cerebruminfotech.com

5. Mobile Is No Longer an Option - It Is a Necessity • Location Specific ads: Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. • Site Speed Should Be Fast: 74% of consumers will wait maximum 5 seconds for a web page to load on a mobile device before leaving the site. www.cerebruminfotech.com

6. Marketing Technology Marketing Technology has quickly developed to claim a third of the budget of marketing. Promotions, sales and commerce stacks now contain the whole customer journey from acquisition to fulfillment. www.cerebruminfotech.com

7. Interface Proliferation Voice, VR and AR interfaces are going to explode. We are already observing bots all over the place; however, the voice is going to take off no doubt. Google is opening up its assistant to different makers of loudspeakers. www.cerebruminfotech.com

8. Content Demands Continues to Grow Brands need to produce high-quality content to get their voice heard and to stay digitally relevant in order to get attention. The viable technique isn't simply more content production but to distribute content more effectively than competitors. www.cerebruminfotech.com

9. Customer Experience Development A customer experience technique and its execution are crucial for every brand trying to embark on a digital revolution journey. www.cerebruminfotech.com

10. Bitter Twitter A year ago, Twitter attempted to shake up the platform by multiplying its 140-character limit, but the positive effect coming because of this change is yet to be seen. www.cerebruminfotech.com

11. Today, people expect that brands have identities or personalities just like human beings. They want that digital marketing companies break the walls and discover ways to truly connect, whether through personalization or in the real time at the correct time over channels. By understanding and following these trends in the digital space, you'll be better prepared in 2018 to break that fourth wall with buyers — without burning up all available resources. www.cerebruminfotech.com

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