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MGC3/S14/A9c ( 5 cr ) Power and Agency in VISUAL COMMUNICATION in the Digital Era . Coordinators : Liina Puustinen & Karoliina Talvitie-Lamberg. Power and Agency in Visual Communication on the Digital Era SCHEDULE spring 2010
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MGC3/S14/A9c (5 cr)Power and Agency in VISUAL COMMUNICATIONin the Digital Era Coordinators: Liina Puustinen & Karoliina Talvitie-Lamberg
Power and Agency in Visual Communication on the Digital Era SCHEDULE spring 2010 1. Introduction: Power and agency in visual culture - Liina Puustinen 2. Visual literacy and media education - JuhaHerkman 3. Citizen photojournalism: changing the visual order of the news - Mervi Pantti 4. Digital intermediality - Susanna Paasonen 5. Visuality and virtuality of perception - AnnamariVänskä 6. The Unconscious and Visual Communication - JanneSeppänen 7. Visual communication in the mobile andnetworked context - MikkoVilli 8. Visual communication in practice - Mia Marttiini 9. Webcam Aesthetics - KaroliinaTalvitie-Lamberg 10. The impact of pocket-video reporting on journalism and predictions for the new decade – AnssiMännistö
Assesment Learning diary: • Length: I page/ lecture; minimum coverage 9 lecturers • Deadline: 29.4. 2010 • Reflect on the central issues covered in each lecture and evaluate these issues together with your learning process. Learning diary is not a documentation of a lecture but a text that reflects your learning. Essay: • Length: 6-8 pages • Deadline: 29.4.2010 • Write an academic essay reflecting at minimum on one topic covered in lecturers talks. Use as a material lectures, course literature and additional literature given during the lectures.
Learningdiary • Writedown the main points of the lecture Whatwas new? Howdoesitrelate to whatyoualreadyknow? • Writeyourownthoughts and ideasbased on the lecture Whatkind of experiencesdoyouhave on certainphenomena? Whatkind of examplescanyoumakeup? • Posequestions Wassomethingunclear? Whatkind of furtherquestions the topicmayevoke?
Introduction: Power and agency in visual culture 16.3.2010 Liina Puustinen Journalism Research and Development Centre University of Tampere
Visual culture: • Shared practices of a group, community or society through which meanings are made out of the visual, aural and textual representations and the ways that looking practices are engaged in symbolic and communicative activities. (Sturken & Cartwright 2009.)
Visual culture • How does power and agency work within and through the diverse forms of the visual communication in the contemporary digital and global culture?
Power Foucault: • Relationship • Network • Resistance • Violence vs. productivepower
Agency • Freedom to act within the discourses of power ’Empowerment’: • visualliteracy • Production of visual media content (e.g. social media) Agency in the digitalera?
OUTLINE of the lectures: I GENERAL CONCEPTS AND THEORY OF VISUAL COMMUNICATION 1. Introduction: Power and agency in visual culture - Liina Puustinen 2. Visual literacy and media education - JuhaHerkman 4. Digital intermediality - Susanna Paasonen 5. Visuality and virtuality of perception - AnnamariVänskä 6. The Unconscious and Visual Communication - JanneSeppänen II NEW PHENOMENA & NEW FORMS OF AGENCY ON THE DIGITAL ERA 3. Citizen photojournalism: changing the visual order of the news - Mervi Pantti 7. Visual communication in the mobile andnetworked context - MikkoVilli 9. Webcam Aesthetics - KaroliinaTalvitie-Lamberg 10. The impact of pocket-video reporting on journalism and predictions for the new decade – AnssiMännistö III VISUAL COMMUNICATION AS PROFESSION 8. Visual communication in practice - Mia Marttiini
Power and image Power and gaze: to look and to belooked at - Panopticon Photograph • Photographictruth • Affectivepower
exampleadvertisements • Howdoespower and agencyworkthroughthesecommercials? - Whatkinds of powerrelationships and positionsdoes the adrepresent? • Howdoesit position the viewer? Howdoyou position yourself as viewer? Madonna: http://www.youtube.com/watch?v=vGZ76iJdToU&feature=player_embedded Permanent textmarker: http://www.youtube.com/watch?v=xGoOigQzDx8
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Images of TrustAudiences Experiencing News Images: Do people have confidence in the news images of the press and internet newspapers?
The question of trust /confidence • Trustworthiness of journalism & photojournalism • Trust/confidence is a relationship of productive power • Digital processing of images
Conclusion Tentativeresults on the qualitative interviews Silent confidence • People do not think about the trustworthiness of the news image before they suspect something is fake. Three levels of confidence • 1. the topic of the picture, the inner ‘reality’ of the image, is the frame of interpretation and also the basis for confidence or suspect • 2. the photograph itself is the frame of interpretation and the basis for confidence or suspect • 3. the context - the text of the article and news media - gives a frame of interpretation, and constructs the relation of confidence or suspect to the image. It reflects the confidence on the newspaper (print or online).