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(5) Convincing links/ communication

(5) Convincing links/ communication. Training in Policy Relevant Solutions Oriented Research. Bridging research, policy and politics The RAPID+ framework – Convincing links. Stakeholder list. Communication plan. Communicating with politicians, leaders and top officials.

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(5) Convincing links/ communication

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  1. (5) Convincing links/ communication Training in Policy Relevant Solutions Oriented Research

  2. Bridging research, policy and politicsThe RAPID+ framework – Convincing links

  3. Stakeholder list

  4. Communication plan

  5. Communicating with politicians, leaders and top officials

  6. Effective messaging (1) • Use direct stakeholders to communicate (farmer, women, ..) • Avoid conflicting contradictory viewpoints, as this reduces the confidence of decision makers • Use confident and optimistic (not pessimistic) messages about solutions and ways forward – decision makers needs to know what to do and what to not to do – even if it works 75% • Use costs and benefits – avoid that things look unpredictable and uncertain • Present recommendations as yes/no decision points or as ‘options’ - making the decision maker responsible for taking decisions • Avoid too many recommendations: maximum 3 • Be conscious of time factor – if a plan is presented break down the plans in manageable steps/ portions

  7. Try to give Confidence Source: http://www.glenknight.com/wp-content/uploads/cartoon-02-fortune-teller.gif

  8. Effective messaging (2) • Engage end-users and main stakeholders in the communication – for instance through involving water user communities in the analysis or through workshop face-to-face workshops between officials/ politicians and community members. • Relate to the real world – use the human touch such as ‘As my grandfather used to say..’ • Make use of trusted sources and partly build up this credibility within the research team

  9. Means • Elevator pitch • Informal discussion • 2 slide presentations • Policy briefs – visual attractive • Use of numbers • Supported by communication to mid level, direct stakeholders and NGOs etc

  10. Exercise ‘The Elevator Pitch’ • You have 1 minute to convince the key person of the main points and recommendation of your research

  11. Briefs: Yemen Water Factsheets (also in Arabic) ! Page: Issues Research finding (map, figure) Recommendation (max 2)

  12. Communicating with farmers/ NGOs/ civil society and mid level bureaucrats

  13. Effective messaging • Build on engagement in research • Use different channels (create buzz) • Visuals (that are spread by key persons) • Figures (they carry themselves) • Presentations and one-to-one briefings • Events

  14. Presentations: what is its importance? • Is to impress the audience with your knowledge? • Is it to make sure the message you want communicate gets across?

  15. Examples: organizing events Umgeni Water (South Africa) organizes a marathon as part of their water festival. The starting point is a dam and the marathon is run around a lake

  16. Examples: using visual (posters) • Educational posters: • Often have a lot of information and interesting details • Meant to have a closer look

  17. Examples: using posters (2) • Promotional posters: • Clear at a glance • Usually one large slogan and few details

  18. Exercise • Make poster/ or policy brief of the research activity

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