Strategic Enrollment Management Meeting - Budget and Planning Update

1. ALL-CAMPUS MEETING - May 12 • BUDGET PROCESS UPDATE • ENROLLMENT MANAGEMENT • PUB UPDATE • OTHER (if time allows)

2. BUDGET UPDATE

3. ENROLLMENT MANAGEMENT • Definition of Enrollment Management and the Framework • Short-term Plan for Enrollment Mgmt • Student Demographics

4. Definition of Enrollment Management • The processes and policies that affect a person’s DESIRE and ABILITY to enroll in classes • Processes are continuous and work best when they work together in a coordinated manner. Get everyone “pulling in the same direction.”

5. Recruiting Funnel • Bring People from the Outside to the Front Door • Focus on the right people • Measured in Applications and Registrations • Tools: Mass Media, Target Media, the Website, and F2F

7. Retention Sieve • Get those who apply to register • Keep students in the pipeline until they’ve met their goal • Keep them through goal fulfillment • Measured in number of registrations to graduations or goal fulfillment • Tools: Every single college experience we offer

8. Enrollment Management Model

9. Campuswide discussion increases success in Enrollment Management • Processes work best when they work together in a coordinated manner- integrated • Focus on Problem Solving not blame • Attach cost and benefit estimates to every activity. Realize that it’s a balance between what we want vs. what we can afford • Connect activities with “pools” of potential students (aka targets)

10. Develop a Research Agenda • Research sets up the foundation for planning • Identifies new opportunities for enrollment and revenue • Critiques our current processes and identifies areas for change • Gives us confidence to go forward

11. Enrollment Management = Herding cats

12. SHORT TERM ENROLLMENT MGMT PLAN

13. Short-Term Enrollment Mgmt Plan Available through the College website on http://intranet.shoreline.edu/emtf/Default.htm

15. Next Steps with enrollment management

16. STUDENT DEMOGRAPHICS Considerations for Enrollment Management and Strategic Planning

17. Diversity Assessment Framework Utilizes institutional research to: • Understand student access and progress • Guide enrollment management and strategic planning

18. Data analysis in 2005-06 • Student and employee demographics • Area population trends and projections • Patterns of academic attainment realized by students

19. Looking at SCC students from 2000-2005 • Increased students of color population from 32% to 39% • The percentage of female students increased from 57% to 59% • The median age of students ranged from 23.8 to 24.2 years old

20. Prospective Students • Population growth will be concentrated in non-white populations • Between 2000-2020, the expected annual growth rate for the population in Washington* 5.2% for people of color* 0.8% for the white populations • The Latino population is the fastest growing segment.

21. State-wide progress of students • ABE/ESL programs are the largest single entry point into community colleges for students of color and English language learner. • In ABE/ESL programs, Latino and Native American students have progress rates that are lower than white students • In transfer programs, African American, Latino and Native American students are less likely than white students and Asian American students to make significant progress in transfer pathways • In professional technical programs, a slightly larger percentage of African American, Latino and Native American students leave early with fewer than 15 credits.

22. Highlights from the data • SCC students are becoming more racially diverse • Prospective students are likely to be people of color • Attainment gaps and under-served students in community colleges

23. Population Growth combined with Attainment Gap • Population groups with the lowest attainment levels are growing the fastest • Closing the Attainment Gap will increase student enrollment and progress at all education levels

24. Further data analysis needed • Why are students here at SCC? • What are student enrollment patterns at SCC? • To what degree are students making progress toward their educational goals?

25. Research-Based Enrollment Management • Focused recruitment efforts • Early academic intervention activities • Pedagogy and services for diverse populations • Curricular offerings that reflect multicultural perspectives • Attention to every single college experience

26. Research-Based Strategic Directions and Program Planning • Achieve educational equity • Close the Education Attainment Gap • Increase enrollment and student success • Strengthen the community and the economy

27. QUESTIONS

28. PUB UPDATE