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ALL-CAMPUS MEETING - May 12. BUDGET PROCESS UPDATE ENROLLMENT MANAGEMENT PUB UPDATE OTHER (if time allows). BUDGET UPDATE. ENROLLMENT MANAGEMENT. Definition of Enrollment Management and the Framework Short-term Plan for Enrollment Mgmt Student Demographics.
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ALL-CAMPUS MEETING - May 12 • BUDGET PROCESS UPDATE • ENROLLMENT MANAGEMENT • PUB UPDATE • OTHER (if time allows)
ENROLLMENT MANAGEMENT • Definition of Enrollment Management and the Framework • Short-term Plan for Enrollment Mgmt • Student Demographics
Definition of Enrollment Management • The processes and policies that affect a person’s DESIRE and ABILITY to enroll in classes • Processes are continuous and work best when they work together in a coordinated manner. Get everyone “pulling in the same direction.”
Recruiting Funnel • Bring People from the Outside to the Front Door • Focus on the right people • Measured in Applications and Registrations • Tools: Mass Media, Target Media, the Website, and F2F
Retention Sieve • Get those who apply to register • Keep students in the pipeline until they’ve met their goal • Keep them through goal fulfillment • Measured in number of registrations to graduations or goal fulfillment • Tools: Every single college experience we offer
Enrollment Management Model
Campuswide discussion increases success in Enrollment Management • Processes work best when they work together in a coordinated manner- integrated • Focus on Problem Solving not blame • Attach cost and benefit estimates to every activity. Realize that it’s a balance between what we want vs. what we can afford • Connect activities with “pools” of potential students (aka targets)
Develop a Research Agenda • Research sets up the foundation for planning • Identifies new opportunities for enrollment and revenue • Critiques our current processes and identifies areas for change • Gives us confidence to go forward
Short-Term Enrollment Mgmt Plan Available through the College website on http://intranet.shoreline.edu/emtf/Default.htm
STUDENT DEMOGRAPHICS Considerations for Enrollment Management and Strategic Planning
Diversity Assessment Framework Utilizes institutional research to: • Understand student access and progress • Guide enrollment management and strategic planning
Data analysis in 2005-06 • Student and employee demographics • Area population trends and projections • Patterns of academic attainment realized by students
Looking at SCC students from 2000-2005 • Increased students of color population from 32% to 39% • The percentage of female students increased from 57% to 59% • The median age of students ranged from 23.8 to 24.2 years old
Prospective Students • Population growth will be concentrated in non-white populations • Between 2000-2020, the expected annual growth rate for the population in Washington* 5.2% for people of color* 0.8% for the white populations • The Latino population is the fastest growing segment.
State-wide progress of students • ABE/ESL programs are the largest single entry point into community colleges for students of color and English language learner. • In ABE/ESL programs, Latino and Native American students have progress rates that are lower than white students • In transfer programs, African American, Latino and Native American students are less likely than white students and Asian American students to make significant progress in transfer pathways • In professional technical programs, a slightly larger percentage of African American, Latino and Native American students leave early with fewer than 15 credits.
Highlights from the data • SCC students are becoming more racially diverse • Prospective students are likely to be people of color • Attainment gaps and under-served students in community colleges
Population Growth combined with Attainment Gap • Population groups with the lowest attainment levels are growing the fastest • Closing the Attainment Gap will increase student enrollment and progress at all education levels
Further data analysis needed • Why are students here at SCC? • What are student enrollment patterns at SCC? • To what degree are students making progress toward their educational goals?
Research-Based Enrollment Management • Focused recruitment efforts • Early academic intervention activities • Pedagogy and services for diverse populations • Curricular offerings that reflect multicultural perspectives • Attention to every single college experience
Research-Based Strategic Directions and Program Planning • Achieve educational equity • Close the Education Attainment Gap • Increase enrollment and student success • Strengthen the community and the economy