nextSTAT Our Product is Your Profit!

1. nextSTATOur Product is Your Profit! The Next Generation of Web Marketing

2. Your Best Sales Resource Doesn’t Work On Commission! Or Take Lunch! Sick Days! Vacations! 8 Hour Days! FLMA! Or Even Holidays! NextSTAT = Profit!

3. Make Your Website A Profit Center! • How many products have you sold over the internet? • Has this been successful? • Why? Why not? • What have you sold as a result of the internet?

4. What Can A Website Do For You? • Sales • Referrals • Repeat Business • Positioning • Image • Define Who You Are

5. Taking Control of Your Sales Process • Where do all your sales opportunities come from? • Why do prospects and customers contact you? • What happens after they contact you? • Where did they go next? • It is not enough to have a lot of visitors coming your site if they don’t take any action!

6. Taking Control of Your Sales Process • What Are You Telling Your Prospects About Your Business?

7. Taking Control of Your Sales Process Harry S. Truman once said: “Every morning when I wake up, I try to remember who I am and where I came from.” As dealers using the internet, positioning is critical to your success. In the book POSITIONING: THE BATTLE FOR YOUR MIND, Jack Trout said: “the goal of positioning is to own one word in your customer’s mind. The proof in-the-pudding are companies like Volvo, Krispy Kreme Doughnuts, and Fedex. In your mind you conjure us words like “Safety”, “Hot” and “Overnight”. The authors explained that the human mind is “as closed as a clam and just as roomy”. Because of this, Jack Trout came up with his “five basic principles of the mind.” • Minds are limited. • Minds hate confusion. • Minds are insecure. • Minds don’t change. • Minds lose focus. They are:

8. Taking Control of Your Sales Process • Better Campaign Targeting • More Control over Conversions • Better Identification of Profitable Business Segments • Customer Relationship Management • Improve Gross Margin • Uncover Cross-Sell/Up-Sell Opportunities • Create Targeted Content • Tools to Take Action • Custom Reports • Target Most Profitable Customers

9. WEB ANALYTICS DEMYSTIFIED Terminology: • Hit • Click-Through Useless Terms:

10. WEB ANALYTICS DEMYSTIFIED Terminology: • Page View • Visit • Visitor or Unique Visitor • Referrer Useful But Confusing Terms:

11. WEB ANALYTICS DEMYSTIFIED Terminology: • Conversion Rate • Abandonment Rate • Attrition • Loyalty, Frequency and Recency Truly Useful Terms:

12. Pyramid of Web Analytics Data Volume vs. Value Uniquely Identified Users

13. The Next Generation ofWEB Marketing

14. The Next Generation of Web Marketing • It isn’t enough to have a good site-you have to understand what about your site is successful, and what is not. Traffic patterns to, on, and away from your site are critical for your success. Knowing how to get your visitors to stay longer and take action is even more important. • nextSTAT can show you how effective your website is and allow you to quantify how much it is helping your business.

15. Dashboards View summaries of our site’s performance at a glance. • Visitors • New Visitors • Return Visitors • Site Bounce Rate • Average Time on Site • Total Visitors Logged to Date

16. Navigation You can get answers to your questions about how much time was spent on each page of your site, what links were used to leave your site, and what files were downloaded. You can do path analysis to see what paths are the most popular to take through your site… • Visited Pages • Entry Pages • Exit Pages • Average Time on Page • Exit Links • Downloaded File Clicks

17. Marketing Understand how your marketing campaigns are doing, which search engines are sending the most visitors, and how many visitors are converting. Set goals for your site and monitor those goals. • Conversion Tracking • Search Engine • Search Engine Key Words • Referring Pages • Campaign Tracking

18. Traffic Patterns Get to understand how the traffic to your site flows. What are the peak times? How many truly unique visitors are coming to your site by hour, day, week, month, and year? How many visits do they make? How much content are they seeing? • Unique Visitors • Visits • Page Views

19. Visitor Profile Get to know your visitors. You can see what your visitors like, or you can zoom right down into each specific visitor to see everything they did on your site. See how loyal your visitors are, how often the visit, how often they return, and how much time they spend. • Visitor Summary • Most Active Visitors • Visitor Loyalty • Visitor Recency • Visitor Frequency • Time on Site

20. Technology By knowing what your visitors are using you can adjust your site to accommodate your visitor’s needs and improve your visitor experience and conversion rates. • Browser • Browser Versions • Page Views • Operating System • OS Versions • Color Depths • Cookies Enabled • ISP’s • Javascript • Resolutions

21. WIIFM? When your visitors look at your website they only have a few seconds before they want the answer to this question.

22. WIIFM? Expand Your Market Reduce Cost of Sales Improve Inventory Turns Increase Customer Loyalty Decrease Sales Time NextSTAT = Profit!

23. Who is your competitor?

24. Call To Action!!!!!! Go to www.nextstat.com and sign up for a free trial!!!!!!!

25. nextSTAT The Next Generation of Web Marketing