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Assessing Survey Research, a principled approach

Assessing Survey Research, a principled approach. Benoît Gauthier Circum Network Inc. CES Annual Conference Banff, May 20-23, 2001. gauthier@circum.com http://circum.com 819.770.2423. The problem. Need a way to assess survey quality No structured framework exists

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Assessing Survey Research, a principled approach

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  1. Assessing Survey Research,a principled approach Benoît Gauthier Circum Network Inc. CES Annual Conference Banff, May 20-23, 2001 gauthier@circum.com http://circum.com 819.770.2423

  2. The problem • Need a way to assess survey quality • No structured framework exists • Attempts by WAPOR members • Same problem in various contexts, in particular in the judicial process

  3. Criteria for quality research • Rigour • recognized best practices of survey research • Neutrality • absence of bias • Balance • sufficient yet parsimonious resources • Transparency • all the relevant background for an assessment

  4. Survey research building blocks • Questionnaire • Sampling • Data collection • Data management • Data analysis • Reporting

  5. Combining principles and blocks

  6. Combining principles and blocks

  7. Combining principles and blocks

  8. Combining principles and blocks

  9. The case of Internet surveys • Internet survey-specific issues • Mick P. Couper (POQ, 2000) • sampling frame coverage • non-response, for probability samples • browser variations in rendering • panel conditioning (longitudinal studies)

  10. The case of Internet surveys • Sampling frame coverage = sN • Non-response = sN • Browser variations = qN • Panel conditioning = cN • Only neutrality is at issue

  11. Internet surveys: conclusion • Internet-based surveying does not affect the basics of good research • Only 3 of 24 assessment areas show specifics • Good research is good research, on or off the Internet

  12. Conclusion • Principles and criteria for an exhaustive, fair and constructive review of survey research projects • Guide to the experienced researcher • Discovery tool for the beginner This document is available at http://circum.com under "Recent documents"

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