1 / 12

Assessing Survey Research, a principled approach An application to Internet surveys

Assessing Survey Research, a principled approach An application to Internet surveys. Benoît Gauthier Circum Network Inc. PMRS Annual Conference Riding the Communications Revolution Ottawa, April 23-25, 2001. The problem. Exploring the incidence of Internet research on survey quality

esme
Download Presentation

Assessing Survey Research, a principled approach An application to Internet surveys

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Assessing Survey Research,a principled approachAn application to Internet surveys Benoît Gauthier Circum Network Inc. PMRS Annual Conference Riding the Communications Revolution Ottawa, April 23-25, 2001

  2. The problem • Exploring the incidence of Internet research on survey quality • Need a way to assess survey quality • No structured framework exists • Same problem in various contexts, in particular in the judicial process

  3. Criteria for quality research • Rigour • recognized best practices of survey research • Neutrality • absence of bias • Balance • sufficient yet parsimonious resources • Transparency • all the relevant background for an assessment

  4. Survey research building blocks • Questionnaire • Sampling • Data collection • Data management • Data analysis • Reporting

  5. Combining principles and blocks

  6. Combining principles and blocks

  7. Combining principles and blocks

  8. Combining principles and blocks

  9. The case of Internet surveys • Internet survey-specific issues • Mick P. Couper (POQ, 2000) • sampling frame coverage • non-response, for probability samples • browser variations in rendering • panel conditioning (longitudinal studies)

  10. The case of Internet surveys • Sampling frame coverage = sN • Non-response = sN • Browser variations = qN • Panel conditioning = cN • Only neutrality is at issue

  11. Conclusion • Internet-based surveying does not affect the basics of good research • Only 3 of 24 assessment areas show specifics • Good research is good research, on or off the Internet

  12. Coordinates Benoît Gauthier Circum Network Inc. 819.770.2423 4 819.770.5196 gauthier@circum.com http://circum.com

More Related