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McDonald’s Corporation in the New Millennium

McDonald’s Corporation in the New Millennium. Futurists Ashley Caldwell Harold Goldsberry Courtney Hamm Brandon Johnson. The Fast Food Industry. Recent Trends. The Value Menu Quality and Accuracy. New Store designs Speed of drive through service An increase in non-hamburger options

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McDonald’s Corporation in the New Millennium

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  1. McDonald’s Corporation in the New Millennium Futurists Ashley Caldwell Harold Goldsberry Courtney Hamm Brandon Johnson

  2. The Fast Food Industry Recent Trends • The Value Menu • Quality and Accuracy • New Store designs • Speed of drive through service • An increase in non-hamburger options • More fast-casual restaurants • American eating habits Trends Mentioned in the Case

  3. Drive-Thrus: Speed, Appearance, Accuracy • Quality and Speed for Restaurant Success • 2001 – 81.5% Accurate • 2006 – 91.3% Accurate

  4. American Eating Habits • Pizza and Chicken Chains • Burger chains and revenue • Failure of Diet Foods • Deli-Style Sandwiches

  5. Spending Habits • Value Pricing • Non-Cash Transactions

  6. Location • In-store restaurants • Multibranding

  7. McDonald’s Corporation • Sales Increase • Increase in dividends per share

  8. “Super Size Me” • Places blame for obesity on McDonald’s • Commitment to healthy alternatives

  9. New Menu Offerings • Increase of nearly 2 million customers per day • Country’s largest distributor of Apples

  10. McDonald’s McMakeover • Starbucks-style dining area • Half of stores remodeled by the end of 2006

  11. Major Hamburger Competitors • Burger King, Hardee’s, Wendy’s • Burger Wars • Lost money on burger sales

  12. Value Menu • Market over-saturation • Cause of another burger war

  13. Healthy Options • Salads and Fruit Bowls • Health-food war

  14. Effects of Competition • Value Menus • Competition as a personal attack rather than a business strategy

  15. Non-hamburger Competitors • Yum! Brands • Multibranding

  16. New Marketing Plans • Value Menus • Fourth Meal • Famous Bowls

  17. Recommendations • Quality vs. Quantity • Foreign Expansion • Research and Development

  18. Questions and Comments

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