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Subscription management

Subscription management. For Business Units, Data Files, Publishing Files, and Management Files – (Exclusion files and Auto Responders ) . Purpose of Presentation:. To more fully understand the subscription process, To provide for more effective customer service, and

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Subscription management

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  1. Subscription management For Business Units, Data Files, Publishing Files, and Management Files – (Exclusion files and Auto Responders)

  2. Purpose of Presentation: • To more fully understand the subscription process, • To provide for more effective customer service, and • To help eliminate data management confusion for company personnel. Bonnie Relford, Email and Data Base Specialist

  3. Survey Tables Survey sent to “All Subscribers” in email delivery software, which includes all 3 business units. Google ads attract potential subscribers Customer arrives at landing page and completes survey Subscribers

  4. ? Plus Subscriber? Non Plus Subscribers Subscribers Queries Publications: Daily Tips Weekly Tips Sponsored Promotions Newsletters Plus Subscribers

  5. Data Lists Business Units Publication Lists One, Two, Three - Data Extension Lists - Management Lists: Exclusion and Auto Responders Daily tips, Weekly tips, Sponsored, Promotions Board and Officers Customer service, technical management and staff Technical management and staff Organization Structure and Software Responsibilities

  6. Subscribers ultimately belong to several Data Bases and numerous Publication lists. Therefore a request to unsubscribe requires the customer’s removal from Publication lists by Customer Service personnel and from Data Base lists by Data management personnel. The technical requirements of the selected email software are complex and require or include security concerns, privacy issues, and programing limits. A customer must provide their specific email address(s) and must stipulate their desired preferences for unsubscribing. They can communicate by telephone, email or chat with customer service personnel or they can unsubscribe on their own via the preference center web page. Deletion from various publication lists or all publication lists does not delete the customer from various data base lists therefore it is imperative coordination occur between the data base specialist and customer service personnel. That coordination can occur via email, telephone, or internet but current email software programing restrictions make it imperative such coordination occurs.

  7. Business Units Publication Lists Data Base Lists

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