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BUSINESS PLANNING success for social enterprise Jane Ryall

BUSINESS PLANNING success for social enterprise Jane Ryall. Why do businesses fail?. Why have a business plan?. You know where you are going It allows you to “sell” the business to customers, landlords, backers & suppliers To raise money To cut down the risks

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BUSINESS PLANNING success for social enterprise Jane Ryall

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  1. BUSINESS PLANNINGsuccess for social enterpriseJane Ryall

  2. Why do businesses fail?

  3. Why have a business plan?

  4. You know where you are going It allows you to “sell” the business to customers, landlords, backers & suppliers To raise money To cut down the risks It reminds you why decisions were reached You know when you have got there - this gives control It forces you to deal with all aspects of the business It encourages realism It helps to convince you & your team The reasons for preparing a Business Plan

  5. Timing You should prepare Business Plans: • Before you start • When you change direction • As part of an ongoing process • Business plans never remain the same, they evolve

  6. What goes in a good business plan?

  7. Contents of a good business plan • Include the following: • Summary of the business • Background to the enterprise, why set up etc • What is the business? • Who’s involved? • What is the market and your place in it? • How will your enterprise operate? • What will you need to set up and run the business? • What could go wrong on the way? • What will happen in the future? • How will you track progress? • No one size fits all • Remember the different readers - funder, director, employee, customer...

  8. Common business plan mistakes • Too long, too short.... • Where is the need? • Full of vision and sentiments • How are you going to do it? • Our cashflow doesn’t add up! • Cash is king • Who wrote it? • Where is it....

  9. Top business plan tips The process: • Involve everyone in drawing up the business plan - divvy out the tasks • Dedicate at least 3 meetings to produce it The content: • Make it personal and interesting • Get people excited about what you are doing • Tell the story • Presentation is crucial – add photos, personal testimonials etc, avoid complicated spreadsheets, produce a summary And afterwards: • Make it available to your members and community to read • Review and revise • Learn from failures and adapt, allow at least 3 months to change

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