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Phone Product Roadmap

Phone Product Roadmap. snom technology AG, November 2004. Product History. First-Generation Telephone snom 100/105 Developed in 2000-2001 Own plastic Focus on design that symbolizes mixture between cell phone and fixed line phone Problems: Functionality (handset, keys), price

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Phone Product Roadmap

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  1. Phone Product Roadmap snom technology AG, November 2004

  2. Product History • First-Generation Telephone snom 100/105 • Developed in 2000-2001 • Own plastic • Focus on design that symbolizes mixture between cell phone and fixed line phone • Problems: Functionality (handset, keys), price • Second-Generation Telephones snom 190/200/220 • Developed in 2002-2003 • Plastic from Elmeg (German Phone Manufacturer) • Focus on fixed line business phone • Problems: handset, plastic price

  3. Agenda Finished Products Mid-Term Products Long-Term Products

  4. The snom 320/360 business phone will be available in January 2004 Audio control keys Movable display (graphical = 360 or two-line = 320) American Style Cradle Navigation key Call control keys Mailbox and recording keys Large number of LED programmable keys

  5. Advantages of the snom 320/360 • American-Style Handset • The handset microphone side falls in the cradle • Out-of-question audio performance • Wall-Mountable • Keys • Lots of programmable keys • Dedicated function keys (volume, hands free, etc) • Own Plastic • We can choose who builds the devices • Optimized for Ethernet

  6. The extension board will allow to control offices with 50 users Paper registration cards LED backlight keys Device can be cascaded

  7. Agenda Finished Products Mid-Term Products Long-Term Products

  8. Adding Video can be done in a very simple step by adding a camera to the 360 display Cell phone-like camera Same display plastic, but color display All other components stay the same

  9. A more sophisticated solution uses a large touch screen Video camera Large display allows use in switchboard environments Large color touch screen Main plastic needs to be changed Pen Necessary chip set already available

  10. Agenda Finished Products Mid-Term Products Long-Term Products

  11. We believe that long-term the keys will be replaced with a screen • Picture-frame like approach • Can be put on a table • Might be taken away (battery necessary) • Screen handles main communication • Run telephone and video conference as application • Access applications with web browser • Screensaver function when idle (picture frame) • Using a mainstream component will limit the price • Speech recognition and hands free operation • No more keys in handset • Talking like in a meeting • Speech recognition necessary

  12. The first proposal uses a Bluetooth headset Speaker for hands free mode Camera Large touch screen Mic Bluetooth headset Pen

  13. A cost-optimized version uses handset and black/white display Handset Speaker Large touch screen (B/W)

  14. The bottom line • Short term requires fulfillment of basic functionality • Solid devices, proven concepts • Video could become important mid-term • Integration of color screen and video into the device • In long-term there might be no more handset • Multimedia device with focus on telephony as the main application • Tablet PC in picture frame format

  15. Thank You sip:info@snom.com

  16. © 2004 snom technology Aktiengesellschaft Written by: Dr. Christian Stredicke cs@snom.com Version: 1.0 The author has made his best effort to prepare this document. The content is based upon latest information whenever possible. The author makes no representation or warranties of any kind with regard to the completeness or accuracy of the contents herein and accept no liability of any kind including but not limited to performance, merchantability, fitness for any particular purpose, or any losses or damages of any kind caused or alleged to be caused directly or indirectly from this document. For more information, mail info@snom.de, Pascalstr. 10B, 10587 Berlin, Germany.

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