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Cat’s Cradle Advertising Campaign

Cat’s Cradle Advertising Campaign. Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell. S.W.O.T. Analysis. Publics. College aged students ages 18-24 Residents of retirement communities and community members ages 60+. Primary Research.

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Cat’s Cradle Advertising Campaign

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  1. Cat’s CradleAdvertising Campaign Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell

  2. S.W.O.T. Analysis

  3. Publics • College aged students ages 18-24 • Residents of retirement communities and community members ages 60+

  4. PrimaryResearch • Virginia Mennonite RetirementCommunity (VMRC) and SunnysideRetirementCommunities • 3 questionsurvey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC) • Haveyouheard of Cat’sCradle? • Are youawarethatstraycats are overpopulated in thearea? • Are youwilling/abletobecome a fosterparent?

  5. Primary Research Results • VMRC and Sunnyside • Student Survey • 40% have heard of Cat’s Cradle • 38% are aware that stray cats are overpopulated in the area • 31% are willing/able to become foster parents

  6. Goals • Organization Goal: To increase the amount of foster homes in the Shenandoah Valley. • PR Goal: To enhance the relationship between Cat’s Cradle and the residents of the Shenandoah Valley.

  7. Objectives Awareness • 18-24 age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year. • 60+ age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs to 40% of the retirement community within one year.

  8. 18-24 Demographic Tactics • For James Madison University Passport Events • PowerPoint Presentation • Table Tents • The Breeze Article

  9. Stray Cats: Pets or Pests? Josie Kinkade Speaks to JMU Students about Cat’s Cradle

  10. 18-24 Demographic Tactics • Student Organization Night • University Mass E-mail • Volunteer/Community Service Programs

  11. 18-24 Demographic Tactics • Facebook Group

  12. 18-24 Demographic Tactics • Facebook Fan Page

  13. 18-24 Demographic Tactics • The Breeze and The WeatherVane Advertisements

  14. Retired Community Tactics • The Daily News Record Online Banner Advertisement

  15. Retired Community Tactics • Guest Speaking

  16. Retired Community Tactics • Flyer

  17. Questions?

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