Fresh Made Sandwich Bar “Moving Foodservice To A New Level in 2012!”

1. Fresh Made Sandwich Bar “Moving Foodservice To A New Level in 2012!”

2. Who We Are • We are a nationally recognized, fully integrated manufacturer and marketer of value-added proteins and handheld sandwiches. We process, bake, assemble and package great tasting products and distribute them to a wide range of channels including restaurants, schools, military, hospitals, grocery stores, wholesale clubs, convenience stores and vending machines. • Officially merged on September 30, 2010, APF joined three strong food companies together – • In June 2011, APF announced the acquisition of Barber Foods, a Portland, Maine-based, family-owned business that manufactures and distributes more than 300 frozen, value-added chicken products including an expansive, signature line of stuffed chicken breasts.

3. Facts Regarding “Foodservice” in C-Stores • Fact – The average C-Store did $270,000 in prepared foodservice in 2011 • Foodservice was third in total sales trailing Cigarettes and Beverage. • Fact – Over 58% of C-Store Customers find Made To Order Sandwiches in C-stores very appealing! (Technomic CSP) • Fact – Over 80,000 C-Stores have a roller-grill program in place today • Fact – Very Few QSR’s sell Hot Dogs or other “Roller grill” items! • Fact – The retail on Roller grill items nationally is very low – in most cases 2 for $2.00 or 2 for $2.22. • This results in a low G.P.% and more importantly a low register ring that results in low profit $$ per sale. • CSP Jan 3rd. 2012

4. What is “Fast Fixin’’ A program that targets your current rollergrill customer! A program that Increases your GP% and GP$ A build your own Sandwich bar that targets the “Convenience Restaurant” customer. No special foodservice permits needed! A “Turnkey” foodservice program that is easy to execute! A “New” Approach to Foodservice!

5. Fast Fixin’ In The Marketplace Use for Breakfast Sandwiches Use for Lunch Build it your way! A Fully Stocked Bar! Sandwiches and Protein

6. Creative Servings’ Profit and Equipment Payback Form!

7. “WISCO” Profit and Equipment Payback Form! (Shipping after 4/15/12)

8. The More You Sell – The More You Profit! Single Store Profit! 38% GP $1.99 Retail 3,000 lb Price

9. Equipment Program “Creative Servings”

10. Equipment Program “ WISCO”

11. Support at Store Level! Training POS Backlit header Custom Warmer Topper Magnetic Product Identifiers In Store Posters Table Tents Rollout Training Guide • Set up of equipment • On site training • Training DVD • Rollout Program Guide with instructions • Laminated instruction sheet and daily tracking form • Local follow up by broker network

13. $400 DSR Incentive - Independent Stores • APF will partner with desired Independent Distributor and offer the following: • An Initial salesperson placement spiff of $200 will be paid after the Fast Fixin’ equipment is in place for 60 days • Sales will be verified by Distributor Reporting, matched to the pre-authorization form • Salesman will set the equipment and train staff • Salesman will monitor program during regular store visit • Issues and Opportunities with be communicated via a FFSB Email Address staffed by Customer Service • A 2% store rebate will be paid to force reporting for independent stores • A 2nd Payout of $200 will be made to the salesperson at the end of 12 months if: • Store is still maintaining projected sales and volume • Required Proof and follow-up is provided within 60 Days of the 12 month anniversary • Equipment is still in operation at the store • Customer signs a second year contract • New POS is installed (if needed)

14. Not All Stores are Suited for Fast Fixin’ Why “Hot ‘n’ Ready” Why “Big AZ” Perfect for our customer base! Giant size sandwiches with good taste and great value! 6 “Extra Large” items to choose from! Small case counts! 8 count cases Dual purpose wrapping! Use in warmer and cooler Heat in oven or microwave Window lets you see the size of the meat! 4 Hour hold time in warmer! Brand Recognition! Fastest growing segment in handheld convenience! • 14 Day Refrigerated Shelf Life- including breakfast items with egg! • Line includes: • 12 Breakfast Items • 9 Lunch items • Lunch item wrap has window so you can see the size of our product! • Handmade appearance & homestyle taste with a fresh look • Small case count! • 12 count cases • Dual purpose wrapping! • Use in warmer and cooler • Heat in oven or microwave • 20% larger than competive brands! • 4 Hour hold time in warmer! • Attractive POS!

15. Best In Class: National Rankings APF Convenience Products Breakfast Lunch

16. Warmer Program

17. Cooler Program & Misc Equipment

18. Hot ‘n’ Ready / Big AZ DSR Incentive - Independent Stores • APF will partner with desired Independent Distributor and offer the following: • For placement of any Hot ‘n’ Ready Warmer or Big AZ counter cooler AdvancePierre will pay a salesman spiff of $25.00 - 60 days after the equipment has been placed. • Sales will be verified by Distributor Reporting, matched to the pre-authorization form • Salesman will set the equipment and train staff • Salesman will monitor program during regular store visit • A 2% store rebate will be paid to insure reporting for independent stores • A 2nd Payout of $25 will be made to the salesperson at the end of 12 months if: • Store is still maintaining projected sales and volume • Required Proof and follow-up is provided within 60 Days of the 12 month anniversary • Equipment is still in operation at the store • A second year contract has been signed. • All equipment must be used exclusively for the sale of AdvancePierre products during the length of the program.

19. Your True “Foodservice Partner”