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Con cep tual Block bust ing

Chapter 7. Con cep tual Block bust ing. (John L. Adams). A Guide to BETTER Ideas. Blockbusters. Questioning Attitude. Methods for Creative Problem-Solving:. Where. Why. How. Great deal of knowledge acquired through observation and questioning.

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Con cep tual Block bust ing

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  1. Chapter 7 Conceptual Blockbusting (John L. Adams) A Guide to BETTER Ideas Blockbusters

  2. Questioning Attitude Methods for Creative Problem-Solving: Where Why How • Great deal of knowledge acquired through observation and questioning. • Questioning attitude is necessary to motivate conceptualization. • Constructive Discontent (Koberg & Bagnall The Universal Traveler) When Who What

  3. Methods for Creative Problem-Solving: Fluency & Flexibility of Thinking List Making =simplest, direct way to increase conceptualization • FLUENCY delivers information quickly and with expertise / low average time between successively generated ideas • FLEXIBILITY the ability to adapt to different circumstances

  4. Morphologically Forced Connections A FOOLPROOF invention-finding scheme • Morphology: The size, shape, and structure of an item or one of its parts. • Forced Connections: random combinations of alternatives catalogued under each product attribute. WHY???? Inertia keeps an individual “inside the box” of personal perceptions and assumptions; forcing an individual to make random combinations looks at new potential solutions to solve a difficult problem

  5. Bug List: • Define specific small-scale needs. • Consider . . . Inc. Magazine’s 10 Dumbest Products of 2007 http://inc.com/multimedia/slideshows/content/the-dumbest-products-of-2007_pagen_2.html

  6. Checklist: SCAMPER • Substitute • Combine • Adapt • Magnify • Modify • Put to other uses • Eliminate • Minify • Rearrange/Reverse

  7. Add Subtract Multiply Divide Subdue Separate Unify Distort Rotate Transpose Flatten Squeeze Complement Submerge Freeze Fluff up Bypass Lighten Repeat Thicken Stretch Extrude Repel Protect Segregate Integrate Symbolize Abstract Dissect Soften Checklist: Manipulative Verbs

  8. For example: • 1996 D388,664 design patent for a spork • Hyde Ballard of Westtown, Pennsylvania filed an application to register "Spork" as a trademark around 1952 • Spork" has been trademark registered by Plastico Limited (TM 1052291) since 1975

  9. “Universal Traveler” Koberg & Bagnall 7 STEP PROCESS ACCEPTANCE EVALUATION ANALYSIS IMPLEMENTATION DEFINITION IDEA SELECTION IDEATION

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