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Industry Facts. Over 2000 farming families Direct industry employment of 6,000 and indirect employment of over 13,000 $800 million industry - $500 million from value-added exports Paddock to plate industry Around 85% of Australia’s rice is exported Feeds up to 40 million people every day
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Industry Facts • Over 2000 farming families • Direct industry employment of 6,000 and indirect employment of over 13,000 • $800 million industry - $500 million from value-added exports • Paddock to plate industry • Around 85% of Australia’s rice is exported • Feeds up to 40 million people every day • Improved WUE by 60% in last 10 years • High level of commitment to Research & Development
Rice based systems • average farm = 500 ha • high level of self regulation • soil suitability • 1/3 only of permitted area • strict water use targets • rice/wheat rotation • 50% less water than world ave • complementary system • ‘working wetlands’, min. weeds
Environmental Programs • 10 years ago • LWMP’s • Rice Policy • Landcare Groups • Regional Programs • Where are we now? • $3 million funding • Support from peak Green groups • Image of industry improved • Rice sits at the table • Industry Coordination • Development of Policy • Australian Leader in Env. Improvement • Key messages based on fact • Flagship Programs • Biodiversity & Greenhouse Strategy
Biodiversity Programs Biodiversity Strategy and Plan (BS&P) for the rice industry • Build the capacity of growers to provide a flexible approach= 17 practical actions - A coordinated industry approach to biodiversity enhancement across the rice growing region - Develop a model that is adaptable and transferable to other agricultural industries.
Greenhouse Program Aims: • Identify & mitigate significant emissions points in rice based systems & processing operations • Achieve cost savings on farm (BMP guidelines) • Develop an industry benchmark – greenhouse scorecard • Develop innovative greenhouse gas solutions • Industry & grower training
Farmer’s Futures….. What are farmers biggest fears about their future? • Complex legislation, environmental issues • Confusing messages • Lack of ownership or understand benefits/risks • Not recognised for NR management • Perceptions • No $ link to demonstrating env. performance • Understanding of benefits of env. to production system = barriers to implementation
Environmental Champions Program Structure • Drivers: • Community Expectations • NRM Reform • LWMP & CMB’s • Farmers & Industry Motivation • Industry Leadership 10 KEY MANAGEMENT PATHWAYS ‘Sustainable risk areas which link on farm to catchment targets’ Collectively agreed upon by all relevant regional organisations 5 LEVELS: BUILDING CAPACITY OF GROWERS ‘Builds grower knowledge & skills to achieve on-ground outcomes’ PARTICIPATION EVIDENCE RECOGNITION • Voluntary • Provides encouragement & support • Simplifies Complexities • Makes good business sense • Provides solutions for hurdles • Achieves Environment Outcomes (Legacy) • Achieves Business Outcomes ($) • Achieves Social Outcomes (communities) • Its flexible, practical & adaptable • Assists delivery of partner programs (60% of ECP • is existing regional programs) • For all irrigated cropping systems • Acknowledgment of management • ~ current & future • Includes existing regional programs • Assists existing QA programs • Demonstrates credible evidence • of environmental improvement • ~ Improves industry image • ~ Informs NRM policies
Environmental Champions Program Level 1: Basic Industry Standards Level 2: Planning for Beyond Industry Standards Level 3: Putting Plans into Action & Enhancing Biodiversity Level 4: Trade, Innovation & Eco-Efficiencies Level 5: Regional Efforts towards Catchment
Our Partners – working together Rice growers Murrumbidgee Irrigation Murray Irrigation Coleambally Irrigation DIPNR Workcover EPA Landcare NSW Agriculture NPWS Australian Greenhouse Office DAFF State Govt Support Conservation Volunteers CMA – Murray & Murrumbidgee Rice CRC Environment Australia CSIRO Land & Water University of Canberra Charles Sturt University SMEC DRNE (Vic) EPA & Workcover (Vic) Goulbourn Valley Water (Vic) Australian Conservation Foundation World Wide Fund for Nature
Why Cluster Groups….. • Business network groups – beyond ECP • Promote landholders ‘working together’ – creates efficiencies • A more effective way of utilising resources - harnessing solutions to hurdles etc & achieving outcomes • Acts as a motivational tool • Shares knowledge and ideas
Why cluster groups…. • Materials designed to assist them to assist themselves • Creates ownership of program as they determine their own targets • Contributes to the fabric of their local community by including their partners and their families. • Positive & fun atmosphere
Lessons Learnt • Be proactive • Recognise your industries issues • Turn visions into actions • Engaging people means communicating effectively • Create ownership on all levels – be inclusive, not exclusive • Focus on the people, not the content! • Work with other commodity groups not against