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Pricing 101

Pricing 101. In this section, we will teach you how to price out the basic and not so basic requests you will receive. Pricing Options?. Suggested Price Up-Charge Discount. What do you ask a client when generating a quote request?. -The item they are looking for

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Pricing 101

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  1. Pricing 101 In this section, we will teach you how to price out the basic and not so basic requests you will receive.

  2. Pricing Options? • Suggested Price • Up-Charge • Discount

  3. What do you ask a client when generating a quote request? -The item they are looking for -The decoration method (screen-printing, embroidery, tackle twill, promotional item) -The design they would like decorated on the -apparel or promotional item -Number of colors in the design -Number of print locations -The date they need the items delivered to them -Quantity of items they need **Minimum Apparel Order Size is 8 pieces**

  4. What are the 4 main pricing categories? 1. Screen Printing 2. Embroidery 3. Tackle Twill 4. Promotional Products

  5. Screen -Printing

  6. Screen Printing

  7. Ask yourself these questions: What is the item? 100% T-Shirt What is the quantity? 78 Is it White? Is it Greek? No White/ Yes Greek How many print colors? 3 – 1 on the front; 2 on the back Any name and numbers? No

  8. What if it is not a Top Product? Almost all of the steps are the same from there!

  9. Let us use this as an example: Item is the American Apparel Men’s Jersey Tank (2408)

  10. How to find the specific item number? - On the Product Page of our website you can look up the item number! - For this item you would choose the American Apparel Catalog; You will also find item numbers for the University Tees main catalog and the Augusta Sportswear catalog here.

  11. Now where will you go to find the BLANK PRICE? • In the Excel document that pulls up you will use “find” and type in the item number • And that is your blank price!

  12. The two most common mistakes:

  13. Embroidery

  14. Embroidery Most often embroidered: - Polo’s - Hats - Quarter Zips Not Embroidered: - Full Backs - On Pockets How do you price this out? Ask your BDL! What to send your BDL: - The apparel item the customer would like embroidered. - The quantity. - A picture of the design they would like embroidered. - The location on the apparel they would like to be embroidered. - The size the customer would like the embroidery to be.

  15. Tackle Twill Options: • ZigZag Stitching ($3.00/Letter) • Satin Stitch ($6.00/Letter) • Double Layer ZigZag ($3.00/Letter/Layer)

  16. Tackle Twill How to price out the Tackle Twill: - On the price calculator choose the item and quantity, keep the print colors at 0. Check the box for Greek then add the Letter/Layer pricing!

  17. Promotional Products • Just as easy as using the Top Product dropdown; you’ll use the Promotional Top Product Drop Down

  18. Promotional Products Ask the same questions: • The quantity • Number of imprint colors • In hands date Anything not found in the drop down we can find: • Flash Drives • Ping Pong Balls • Water Guns • Silicon Bracelets If you can think of it, we can find a supplier for it!

  19. What to charge and how to change the price in a quote request • Suggested Price • Up-Charge • Discount

  20. Up-Charge -The prices that you receive when you price something out is just a SUGGESTION! If you can charge more…DO IT -If a group has a budget of $12.00/shirt and suggested prices is only $10.00… Charge them the full $12.00 (but make it seem like you are cutting them a deal!)

  21. Up-Charge Some of the benefits of Up-Charging are: • Reaching your goal quicker • Making more bank! If you are receiving 15% commission on an order of 100 shirts @ $10 that is $150.00. If you had up-charged the shirts to $12/shirt that is an extra $30 for free

  22. Discount 0 % discount – Full Commission 5% discount – 2.5% reduction in commission 10% discount – 5% reduction in commission 15% discount – 7.5 % reduction in commission 20% discount – 10% reduction in commission 25% discount – 12.5% reduction in commission -If you need a higher discount to price match you will need to speak with your BDL.

  23. Common things that your BDL must price out: - All Embroidery • Discounts on Custom Items • Totals Over $1,500 • Price Matching over 25% • Promotional Products not in the drop down • Youth Sizes • Color Changes • Re-Orders

  24. Large Orders What would a large order entail? - A total over $1,500 - Multiple part orders - Total Shirts over 200 Talk with your BDL about these orders 

  25. Youth Sizes - You can and will mostly likely be asked to do youth sizes! - If you need Youth Sizes then we will need multiple screens and you MUST ask your BDL to assist in pricing this out. - The Youth sizes will have to be on a separate line and is something your BDL can help you set up.

  26. Color Changes -Color changes: Same design in different colored ink. -We are able to change the ink color if you customer would like a little variety! -Again, you must ask your BDL to price these items out (even if they are on the top products list)

  27. Re-Order Pricing - If your customer needs more of the exact same shirt; we can do that! - You will need to get your BDL the job number of the previous order and the new quantities! - Please remember that our minimum for an order is 8!

  28. Additional Costs What are some things that have additional costs associated with them? - RUSH FEES - PREMIMUM INKS (shimmers, fluorescent etc.) - GREEK - The BIRD BANK ($.50) - CUSTOM NAMES AND NUMBERS

  29. Rush Fees 7-9 Business Days Standard Turnaround • FREE! 5-6 Business Day Rush • $50.00 plus any associated expedited fees Under 5 Business Day Rush • $75.00 plus any associated expedited fees. Expedited fees include but are not limited to: inbound freight, next day air, Saturday delivery etc.

  30. Premium Ink The Screen-Print color chart will help you figure out what you should be charging the customer. We have a few options that are priced above normal pricing but they should be easy to remember. • Fluorescents- for those customers who like to STAND OUT • Shimmers- For those who like to shine • Foils – for VERY shiny finish • Glow in the Dark – for those who like to be seen even at night.

  31. Greek Orders - If you can recognize the nickname, logo or letters on a shirt… CHECK THE GREEK BOX. - Ex. Tri Delt, Pike, BETA are all trademarked! - The 8.5% upcharge goes directly to the organization’s National Chapter - If you have questions regarding if the apparel will be sent to licensing or not please contact your BDL

  32. College Licensing - This only applies if we are licensed at your school. - Speak with your BDL before your first week of school to find out everything you need to know regarding your specific school.

  33. The Bird Bank The most common pricing mistake in the past year has been forgetting the $.50 BB fee. - Up-charged BB must be approved by your BDL - This is a great way for Individual Pay

  34. Custom Names & Numbers - Custom Names - $6.00 • Custom Numbers - $3.50 -For Jerseys with 2 sets of custom name and numbers still select custom name and number from the drop down and then you must add $9.50!

  35. Total Quantity Pricing - Can your customer get the same artwork on T-Shirts, Hoodies and Long Sleeves? - Of course! You just add the quantities of all the apparel together and use that number in the price calculator! Ex. • 50 T-Shirts • 30 Hoodies • 10 Long Sleeves

  36. Total Quantity Pricing

  37. Donation Codes These are a split donation between UTees and yourself Why? This is a great way to make sure you are doing all of the orders for philanthropy events on campus. -Up to 20% (½ from your commission and ½ from Utees Profit) or this could be a set amount ($50.00) which we would also take ½. -MUST tell your BDL beforehand to receive a DC Code -After the invoice is paid in full you will receive a check and lovely letter in the mail to give out to the customer. -These must be priced out at SUGGESTED PRICE with NO discount.

  38. Art Fees - For custom artwork that the customer does not use we will charge a $25.00 ART FEE. Please make sure you customers know that this is a possibility if they do not go through with their order. - You will need to send the job number to your BDL and they will be get an invoice sent out. Please make sure you and your BDL are staying up on your open orders that are not being placed. - You also have the option of taking the ART FEE out of your commission (at a ½ rate!)

  39. Why use UTees? Remind your customer that on most orders there is: - FREE SHIPPING - NO SET UP FEES -ART WORK AND REVISIONS ARE FREE -This will help them understand that there are NO HIDDEN COST! Also, we are obviously the most Awesome choice.

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