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Specialized Units

Specialized Units. Objectives of the session. What is a Specialized Unit and why to start it. When and how can I start SUs in my entity?. Brazilian Specialized Units GCP. Specialized Unit. City or Campus based entity Dependent of an LC Focus on 1 or 2 Exchange programs.

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Specialized Units

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  1. Specialized Units

  2. Objectives of the session What is a Specialized Unit and why to start it When and how can I start SUs in my entity? Brazilian Specialized Units GCP

  3. Specialized Unit • City or Campus based entity • Dependent of an LC • Focus on 1 or 2 Exchange programs

  4. Why do organizations expand Results Revenue Relevance

  5. How organizations expand AI+MC AI+MC+LC AI+MC+LC+SU

  6. Why Specialized Units?

  7. Stay University based SU The Future of any SU Become City based SU Become City based LC

  8. Expanding your reach:AIESEC AmbassadorFirst stage of an SU

  9. First Approach University sales Social media Physical promotion Virtual Delivery Students Promotion Social media Physical promotion Selected EP

  10. How to start • New market approach: university sales and students promotion (OGCDP) • AIESEC ambassador selection • 1st cycle virtual delivery • Reintegration • Specialized Unit

  11. Who will lead every SU?

  12. Challenges faced with Non-AIESECers • Lack operational & strategic AIESEC knowledge Challenges • Needs to be integrated into AIESEC’s culture • Can easily loose drive to work

  13. How to fix those challenges? SU summits SU coach • Why of AIESEC & SUs • Strategic & operational knowledge • Plan & timeline • Experienced member, leader or recent alumnus from the LC • Day to day communication • Supports in planning & implementation Communication channels Have LCVP SUD • LC meetings • Conferences attendance • Interns interaction • Track different SUs • SUPs or SU coaches report to him

  14. Different reporting systems In big entities SUs should report to LCs In small entities SUs could report to MC In both cases an MC SU responsible is recommended e.g MC manager

  15. Different LC reporting systems

  16. SU Structure SUP Example MC managers SU Coach (from LC) SUVP TM SUVP OGCDP SUVP Comm. SUVP IGIP

  17. Re-integration!

  18. Use SU as a framework LC Expansions

  19. Finance Simplicity!! You don’t need a finance VP

  20. General considerations • SUs wanting to become LCs when they can’t • University Relations • Concrete time line & follow up plan • Final responsible • OGX SUs interaction with LC interns • Follow the expansion drivers

  21. AIESEC in Brazil GCP

  22. AIESEC in Maringá 2 Specialized Units 50% of GIPi results

  23. Number of entities

  24. What has changed? • Support Customization • Standardization • Time (more maturity) • Network consolidation • Conferences and CEED Programs

  25. Thank you! E-mail: leonardo.lopes@aiesec.net

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