Time Notebook 8

1. 3¢ Cost of first-classpostage stamp 19¢ Cost of loaf of bread $1 in 1957 = $7.00 today 25¢ Cost of issue of Sports Illustrated 35¢ Cost of movie ticket 50¢ Cost of gallon of milk (delivered) $2.05 $1.00 Average hourly wage Minimum hourly wage 21¢ v. 41¢ $1.33 v. $1.59 $1.75 v. $4.50 $6.99 Swimsuit $2.45 v. $8.50 $3.50 v. $3.50 $7.00 v. $7.25 $14.10 v. $11.95 This feature is found on pages 704–705 of your textbook. Click the mouse button or press the Space Bar to display the information. Time Notebook 8

2. $2,845 24¢ 75¢ Cost of new car Cost of gallon gas Disneyland Ticket One child $5,234 Median income for a family of four $1 in 1957 = $7.00 today $19,500 Median price to buy a home $19,195 v. $27,958 $1.68 v. $1.65 $36,638 v. $67,019 $136,500 v. $206,500 $5.25 v. $59.00 This feature is found on pages 704–705 of your textbook. Click the mouse button or press the Space Bar to display the information. Time Notebook 8

3. American Abundance • In 1958 economist John Kenneth Galbraith published The Affluent Society, in which he claimed that the United States and some other industrialized nations had created an “economy of abundance.” (pages 692–694) Click the mouse button or press the Space Bar to display the information. Click the mouse button or press the Space Bar to display the information. Section 2-5

4. American Abundance • New business techniques and improved technology had produced a standard of living never before thought possible. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Click the mouse button or press the Space Bar to display the information. Section 2-5

5. American Abundance(cont.) • As the mechanization of farms and factories increased, many Americans began working in white-collar jobs, such as sales and management. • White-collar employees generally worked for large corporations, some of which expanded into overseas corporations. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-6

6. American Abundance(cont.) • In 1956, for the first time, white-collar workers outnumbered blue-collar workers–people who perform physical labor in industry. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-6

7. American Abundance(cont.) • Multinationalcorporations were located close to important raw materials and used cheaper labor forces, making them more competitive. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-7

8. American Abundance(cont.) • The 1950s also had an increase in franchises, in which a person owns and operates one or several stores of a chain operation. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-7

9. American Abundance(cont.) • Corporate leaders wanted employees who could conform to company standards. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-7

10. American Abundance(cont.) • In the 1950s book The Lonely Crowd, sociologist DavidRiesman argued that the “inner-directed” man was giving way to the “other-directed” man, with concerns regarding company approval outweighing personal values. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

11. American Abundance(cont.) • The suburbs came to symbolize the American dream, while others saw it as another example of American conformity. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

12. American Abundance(cont.) • The rise in luxury products led to the growth of more sophisticated advertising. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

13. American Abundance(cont.) • “Keeping up with the Joneses” (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

14. American Abundance(cont.) • The advertising industry became the fastest-growing industry in the United States, using new marketing techniques to sell products. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

15. American Abundance(cont.) (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

16. American Abundance(cont.) (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

17. American Abundance(cont.) (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

18. American Abundance(cont.) • Levittown, New York, one of the country’s earliest suburbs, was a mass-produced residential community spearheaded by Bill Levitt. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

19. American Abundance(cont.) • Between 1947 and 1951, other Levittown-type communities were built all over the United States. (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

20. American Abundance(cont.) • “White Flight” – Houston, Texas 1950 (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

21. American Abundance(cont.) • “White Flight” – Houston, Texas 1960 (pages 692–694) Click the mouse button or press the Space Bar to display the information. Section 2-8

22. Suburban Dream Developers attracted homebuyers to the suburbs with the promise of fresh air, green lawns, and trees. The names of many suburbs and subdivisions echoed that promise by including words such as park, forest, woods, grove, or hills. What is the fictional address of the Simpson family? 742 Evergreen Terrace You Don’t Say 2-1

23. The 1950s Family • The 1950s changed the American family as families grew larger and women entered the workforce. (pages 694–695) Click the mouse button or press the Space Bar to display the information. Section 2-10

24. The 1950s Family • The period between 1945 and 1961 is known as the baby boom, in which more than 65 million children were born in the United States. • Many young couples had delayed marriage until after the war and were now ready to marry and begin a family. (pages 694–695) Click the mouse button or press the Space Bar to display the information. Section 2-10

25. This feature is found on pages 704–705 of your textbook. Time Notebook 9

26. The 1950s Family(cont.) • Other factors in this boom were the GI benefits that encouraged the growth of families, and television and magazines promoting pregnancy and large families. (pages 694–695) Click the mouse button or press the Space Bar to display the information. Section 2-11

27. The 1950s Family(cont.) • In the 1950s, although many women were expected to remain at home, the number of women who held jobs outside the home increased. (pages 694–695) Click the mouse button or press the Space Bar to display the information. Section 2-11

28. “Riddle: What’s college? That’s where girls who are above cooking and sewing go to meet a man they can spend their lives cooking and sewing for.” ad for Gimbel’s department store campus clothes, 1952 Common joke during the 50’s was women went to college not to get a B.A., but a MRS. degree. This feature is found on pages 704–705 of your textbook. Time Notebook 3B

29. Technological Breakthroughs • In 1946 scientists working for the United States Army developed one of the earliest computers. • It was called ENIAC (Electronic Numerical Integrator and Computer), and it made military calculations. • Later, a newer model called UNIVAC (Universal Automatic Computer) could handle business data and led to the computer revolution. (pages 695–697) Click the mouse button or press the Space Bar to display the information. Section 2-14

30. Technological Breakthroughs(cont.) • In the 1950s, there were many medical breakthroughs such as the development of antibiotics; new drugs for arthritis, diabetes, cancer, and heart disease; and advances in surgical techniques. (pages 695–697) Click the mouse button or press the Space Bar to display the information. Section 2-15

31. Technological Breakthroughs(cont.) • Polio epidemics swept the nation in the 1940s and 1950s. • Jonas Salk developed an injectable vaccine that prevented polio. • New cases of polio declined dramatically. American scientist Albert Sabin later developed an oral vaccine for polio, causing the threat of polio to disappear in the United States. (pages 695–697) Section 2-16

32. How little did we know? FYI 1-1a

33. Technological Breakthroughs(cont.) • The Soviet Union launched the world’s first space satellite, Sputnik, in October 1957. • The United States launched its own satellite in January 1958. • American engineers were making commercial planes smoother and faster. (pages 695–697) Click the mouse button or press the Space Bar to display the information. Section 2-17

34. Ch 22 Sec 2: The Affluent Society white collar • ___________ – jobs in businesses based in sales and management rather than (blue collar) • _________ – many Americans were concerned with “fitting in” and wanted to buy consumer goods (keep up with the Joneses) in order toe keep up with neighbors • ___________ – the idea of bringing the assembly line practices of factories to build cheap homes in the suburbs, popularized by Bill Levitt • ___________ – with the popularity of the automobile and highways many middle class Americans moved to the suburbs to escape the dangers of the cities • ____________ – with Americans returning home from war, over 62 million children were born between the years 1945 to 1961. • ____________ – developed a vaccine that prevented people from getting polio, thus eliminating the disease conformity Levittown white flight baby boom Jonas Salk Getting to California

35. End of Slide Show