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Goals

Fund raising Charity party: sponsorship ; personal donation. The development of Star & Rain Resources and image. Autism Awareness and alleviate. Goals. Key external publics. corporate. Mass media. volunteers. government. Specific (charity party). General Partnership.

chandler-nelson
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Goals

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  1. Fund raising Charity party: sponsorship ; personal donation The development of Star & Rain Resources and image Autism Awareness and alleviate Goals

  2. Key external publics corporate Mass media volunteers government

  3. Specific (charity party) General Partnership Media coverage and press release Image building opus for CEO and corp. • reputation building • a good channel to comm. with key public which contains undergraduates ,media , employees, and so on • an emotional example using in image AD and press release Benefits to corporate

  4. Another perspective: a new effective way Word of mouth comm. That is just what we can offer A channel to comm with some key publics and opinion leaders The trouble of corps • The difficult of reputation building • the costly traditional comm. vehicles which mainly contains AD is more and more noneffective • the vulnerable of brands Why?

  5. Pioneer in trying new things Broad info. sources Feature Travelers Vocal Our volunteers, Opinion Leaders

  6. Types: Brands of Children products Youth (undergraduate of universities) White-collar and mid-class Healthcare Others Emphasis: Keep in touch Crisis Special industry that reputation is more important Already have the intention and budget for reputation building The corp. we choose

  7. Children Nestle \Heinz\ Johnson&Johnson Youth Sony\ Kodak\ Dell \GOOGLE \ Baidu \Philips \Microsoft \IBM Stubacks\ Haagendazs \Pepsi \Coca cola\ Mc\KFC Ikea\ Nike\ Addidas\ Swatch\ W-C \mid-class CHIVAS\SK-II\Honda\Toyota\Chevrolet Healthcare GE\Philips\Siemens \ Agilent\ Bayer\ Prizer Cops list

  8. celebrities Management of cops people lists

  9. Print media TV Web • entertain:北京青年周刊 、精品购物指南、周末画报 • fashion ：时尚\VOGUE • Citizen：三联生活周刊、南方人物周刊、新京报 BTV每日娱乐播报、城市、魅力前线。。。 凤凰：鲁豫有约。。。 • portals • BBS and S&R website • Blog\MSN Media list

  10. The relation between 3 parts People coporates Mass Media

  11. Executives Kinds of Sponsorship Speaking Optus Photo and interview Optus Specific benefits to corps: Naming\Brochures …

  12. Details needed to concern • Time:？ • Hostels (scale\instruments) • Designs (VI) and DV • Receptionist (training) • Budget and run-down list

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