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Destination Performance Report-Out TAP Report Meetings and Conventions. Agenda. Tourism Vancouver Dashboard (Paul Vallee) Data Sets (Dave Gazley) On the Books TAP Report City Wides 2012 Priorities (Dave Gazley) TAP and Pace Reports (Jeff Eastman)
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Destination Performance Report-Out TAP Report Meetings and Conventions
Agenda • Tourism Vancouver Dashboard (Paul Vallee) • Data Sets (Dave Gazley) • On the Books • TAP Report • City Wides • 2012 Priorities (Dave Gazley) • TAP and Pace Reports (Jeff Eastman) • Convention Development Fund (Marion Harper-Treskin) • Corporate Task Force (Claire Smith) • Q & A
Destination • Individual Property • Strategy
KPI Task Force (HAV/TVan) • Reviewed data/reporting needs • Researched available data • Worked on two dashboards • DMO Dashboard – modified • Destination Dashboard – new • Recommended ways to communicate • e-News • MemberNet • Continuously look for ways to improve reporting
Tourism Vancouver’s MemberNet • Under “Performance Monitoring” on the member’s section of our website http://www.tourismvancouver.com/members/membernet/measures#
Business On The Books – Hotel Submitted Data • Meyers Norris Penny (formerly PWC) • TAP Report – All Tourism Vancouver Bookings • City Wides - Tourism Vancouver and VCC lead, strong support from Convention Hotels active in the market; Meeting & Convention Data Sets
Business On The Books – Effects of City Wide Conventions on Occupancy • Source; Vancouver Business on the Books - PWC 2008, Meyers Norris Penny 2009 & 2010.
Business On The Books: Historical Occupancy • Source; Vancouver Business on the Books data was PWC now Meyers Norris Penny
TAP Report 2011 – 2018 For period ending September 30, 2011
2012 Month-by-Month For period ending September 30, 2011
City Wide - Room Nights * 2010 figures do not include the Olympic Games + 284,000 = 454,000
American Association For The Advancement of Science, Feb 16-20 | 5,000 United States & Canadian Academy of Pathology, Inc., March 17-23 | 3,775 Association of Fundraising Professionals, March 31-April 4 | 4,200 American Educational Research Association, April 14-17 | 12,000 American Roentgen Ray Society, April 29-May 4 | 3,500 American Society for Aesthetic Plastic Surgery, May 3-7 | 2,500 American Society for Mass Spectrometry - Annual Meeting, May 18-25 | 7,000 Alzheimer's Association, July 14-19 | 6,000 Maritz Travel Mass Mutual Leaders Conference, July 28-Aug 4 | 3,200 Project Management Institute Global Congress, Oct 20-25 | 6,000 New York Life Insurance Company Executive Council, Oct 21-31 | 3,100 2012 Major City Wides
2012 Priorities RE - BOOK
2012 Priorities Convention Development Fund Investment Strategy
2012 Priorities Seeing is Believing
2012 Priorities Every Room Night Counts