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Meetings, Conventions, and Expositions

C H A P T E R. C H A P T E R. Meetings, Conventions, and Expositions. 12. Associations. American Society of Association Executives (ASAE)… 6000 associations at national level Spend $53.5 billion annually Hold 215,000 meetings and conventions. Associations. Industry…

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Meetings, Conventions, and Expositions

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  1. C H A P T E R C H A P T E R Meetings, Conventions,and Expositions 12

  2. Associations • American Society of Association Executives (ASAE)… • 6000 associations at national level • Spend $53.5 billion annually • Hold 215,000 meetings and conventions

  3. Associations • Industry… • American Hotel and Motel Association • The National Restaurant Association • Hotel Sales and Marketing Association • Club Managers Association of America • Society for Foodservice Managers

  4. Associations • Things Associations Offer… • Governmental/Political voice • Marketing avenues • Education • Member services • Networking

  5. Types of Meetings • Types… • Clinic • Forum • Seminar • Symposium • Workshop • Overall purpose • Brings people together for the purpose of exchanging information

  6. Primary Sources of Revenue • Sources of Revenue … • Attendee registration fees • Exhibit space rentals • Sponsorship fees • Conference program advertising fees • Considerations may include whether it is a consumer or trade event

  7. Goals for Meetings • Developed for the need to… • Increase awareness of a particular issue • Raise money for an activity or organization • Provide information to colleagues or clients

  8. Impact of Technology • Impact… • Affected the way in which information is obtained • Data is available on virtually every aspect • Increased need for establishing personal contact • Satellite and Teleconferencing

  9. Technology Forecast • Forecast… • Will continue to drive changes in the industry • Routine organizational tasks will be run on technology • More international meetings • Heightened security • Shorter meetings • Increase in incentives for repeat business

  10. Determining the Site • Site… • Facility service level and perception • Price • City/Geographic location • Restaurant service and quality • Personal safety • Local interest

  11. Meeting Set-Ups • Set-Ups… • Theater style • Classroom style • Boardroom style

  12. Expositions or Trade Show • Expositions… • Designed to bring together purveyors of products, equipment, and services in an environment where they can demonstrate their products and services to attendees at a convention or trade show

  13. Conventions • Conventions… • Meetings combined with expositions • Generally larger meetings with some form of trade show included

  14. Meeting Planners • Planners… • Pre-meeting activities • Plan agenda • Set budget • Negotiate contracts • On-site activities • Post meetings

  15. Convention and Visitors Bureaus (CVBs) • CVBs… • Encourage groups to hold meetings, conventions, and trade shows in the area it represents • Assist those groups with meeting preparations, and lend support throughout the meeting

  16. Purposes • Purposes… • Encourage tourists to visit the historic, cultural, and recreational opportunities • To develop and promote the image of the community • Example • Las Vegas • http://www.lasvegas24hours.com

  17. Convention Centers • Convention Centers… • Large facilities where meetings and expositions are held • Revenue generated from rental of space, food, and beverages

  18. Event Management • Event Management … • Large conventions are planned years in advance • Booking Manager is critical to success • Contract is key to success • On site at time of convention

  19. Trends in Conventions, Meetings, and Expositions • Trends… • Globalization/International participation • Cloning of shows • Competition • Technology • Number of shows is growing annually

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