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Social Media

AJ Van Valkenburg, Jeff O’Bryant , Corey Mitchell, Skylar Walker, Ellis Atwood, Dusty Hulet. Social Media. Raise brand awareness Social advertising Precision targeting Low cost. Facebook Advertising. 3 Innovative Facebook Campaigns. Kenny Powers Takeover. I like it on the….

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Social Media

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  1. AJ Van Valkenburg, Jeff O’Bryant, Corey Mitchell, Skylar Walker, Ellis Atwood, Dusty Hulet Social Media

  2. Raise brand awareness Social advertising Precision targeting Low cost Facebook Advertising

  3. 3 Innovative Facebook Campaigns Kenny Powers Takeover I like it on the… Skittles vs. Martial Arts

  4. Social Buying Huge discounts on the condition that a minimum number of buyers would make the purchase livingsocial

  5. Social Buying Huge discounts on the condition that a minimum number of buyers would make the purchase $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10

  6. Social Buying Huge discounts on the condition that a minimum number of buyers would make the purchase livingsocial

  7. Social Buying Huge discounts on the condition that a minimum number of buyers would make the purchase Deal ran for 20 hours Shared on Facebook 31,000 times 1,301,296 sold 1,084/min $650,400/hr

  8. Can’t Stop, Won’t Stop – Local Hip Hop Friend found low quality video Teamed w/ Devin Graham, film student Shot HD Version on Canon 5D Link to free download Result = 10,000 Facebook Fans & 1.25 million views Mutual success for CSWS & Devin Video + Social Media

  9. Orabrush Unlikely candidate Teamed with BYU marketing and video students. TechCrunch- $2.5 Million in Venture Capital Formula for success = 4 C’s Video + Social Media

  10. Four C’s of Online Video Content Cross Pollination Consistency Call-to-action Video + Social Media

  11. Case Studies Orabrush – (click here) Dynomighty.com - (click here) Blendtech – (click here) Video + Social Media

  12. Tracking Users Behavior Getting Users “Buzzed” • Bit.ly • RapLeaf.com • Google Analytics • LaunchRock.com • Custom content creation • Contests • Giveaways • Social Gaming • Status Quo • MVP • Other incentives Creating Social Buzz

  13. Itisn’t free • It takes time, energy, etc… • You need to measure you’re results Need to know …Ok, But How?

  14. Step 1: Establish a Baseline Step 2: Create Activity Timelines Step 3: Watch Revenue, # Transactions, Net New customers, F.R.Y. Step 4: Measure Transactional Precursors – Comments, Click-throughs, Website Visitors Step 5: Overlay all timelines Step 6: Look for Patterns Step 7: Prove Relationships Measuring Social Media Returns

  15. Peery Social Media Toolbox Tubemogul Guide to the Social Landscape Bit.ly LaunchRock The Social Media Bible Helpful tools

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