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Background

Background. Key Messages. A community’s economic vitality affects everyone Jobs growth is the key to Columbia’s economic health The amenities we enjoy are supported by a healthy economy. Strategies. Raise awareness of the benefits of economic vitality

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Background

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Presentation Transcript

  1. Background

  2. Key Messages • A community’s economic vitality affects everyone • Jobs growth is the key to Columbia’s economic health • The amenities we enjoy are supported by a healthy economy

  3. Strategies • Raise awareness of the benefits of economic vitality • Connect job creation to economic vitality • Brand Columbia as a “business friendly” community • Promote doing business and buying locally • Work with key partners to attract new businesses and support the growth of existing businesses

  4. Tactics • Range from the “traditional” to the “unexpected” • Realistic execution plan • Organic • Will require leveraging partners and supporters

  5. Show Your Support • Incorporate the “It’s Your Business” logo in your print advertisements and direct mailings • Audio “tag” available for use • Link from your company’s website to the “It’s Your Business” page: www.ColumbiaMOChamber.com/IYB • Window clings • Tell your story

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