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Presented by: Cosmo Wollan Student Communications Expert. Conversational Professionalism For Financial Aid Advisors. “ The Right Words to Discuss the Numbers ”. Your Financial Aid Advisors' job is to help students understand and navigate the complexities of college financing.
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Presented by: Cosmo Wollan Student Communications Expert Conversational Professionalism For Financial Aid Advisors “The Right Words to Discuss the Numbers”
Your Financial Aid Advisors' jobis to help students understand and navigate the complexities of college financing.
They rely on only THREE TOOLS to accomplish their task: • Knowledgeof the Process Rapportwith the Student • WORDS • It is in how they USEthose tools that success is achieved.
How many first time students will make sense of this: "Just go to the FAFSA site, get your PIN and email me the EFC on your SAR when you get it ." ? ? ? ?
How importantwill students feel when they hear: "Call me back when you're done. I'm usually very busy, so you may be on hold for a while.." ? ? ? ? ? ? ?
What your students THINK is determined by what they HEAR.
What your advisors say = Information How they say it = Perception
What is wrongwith the following: • “How much you paying now?” • “Check with the Register's Office …” • “Do you know where your paperwork is at?”
Would it bother you if you discovered that the guy from the FORDDealership who sold you your car drove a HONDA? DOwe or DON'Twe have more confidence in a product if the person selling it to us also uses it themselves? ? ? ? ? ? ? ?
The product your Financial Aid Advisors are discussing is the value of education. How can you expect to inspire students to appreciate the value of their financial investment if your advisors sound as if they failed High School Freshman English?
Frequently Heard – Always wrong: • “Let me axe you a question…” • “Just get me the paperwork tomorrow...” • “…don't be like, all worried and stuff…”
This is not about being smart or dumb… or whether your Financial Aid Advisors have a master’s degree, a bachelor’s degree or no degree. It is simply about using the best toolsfor the task at hand. Like a thoroughbred racehorse or a top fuel race car, proper grammar is a tool that will make them better at their job.
Every time your Financial Aid Advisors answer questions, provide assistance, offer advice or find solutions, your students will be making judgments based on impressions of what they hear. or
What do want your students to hearwhen they interact with your Financial Aid Advisors? It represents your school, your image and your reputation. or
A wise man* once said: “You never get a second chance to make a first impression.” Your students look to your Financial Aid Advisors for inspiration. How will that first impression inspire them? *Conflicting sources attribute this quote to Will Rogers, Mark Twain, and Arthur Schopenhauer
Conversational Professionalism (for Financial Aid Advisors) is available as a stand-alone 2-hour seminar or can be incorporated as a 2-hour segment of a larger scope training program. Seminar groups should be no larger than 20-25 participants for optimum interaction. All university Financial Aid Advisors who regularly interact with potential or enrolled students can benefit from this training. Whether on the phone or in person, your students’ experiences at your university are based as much on your people as their progress. Can you really afford not to put your best foot forward?
Thank You. We Look forward to Working With You. Cosmo Wollan Student Communications Expert Senior Training Executive Communication Excellencesm Office: 754.300.9678 Cell: 305.788.2469 Cosmo@CommunicationExcellence.biz