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Conversational Professionalism For Admissions Advisors

Presented by: Cosmo Wollan Student Communications Expert. Conversational Professionalism For Admissions Advisors. “ You Are What You Say ”. First Impressions Mean Business….

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Conversational Professionalism For Admissions Advisors

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  1. Presented by: Cosmo Wollan Student Communications Expert Conversational Professionalism For Admissions Advisors “You Are What You Say”

  2. First Impressions Mean Business…

  3. Your Admissions Advisors start with powerful and professional tools… and these tools are the foundation for success: • Scripts • Talking Points • Product Knowledge • It is in how they USEthose tools that success is achieved.

  4. What would you think if you called an 800# to discuss getting better car insurance, and they said: “Yo, wazzup? Thanks for callin’ Shyster Insurance. What kind of car you drivin’?”

  5. So what might a prospective student think if they hear: “I see you called about college. Lemme axe you a few questions…” or “I’m callin’ bout the colleges you said you was interested in. Whazzup?” ? ? ? ? ? ? ?

  6. What your prospects THINK is determined by what they HEAR.

  7. What your advisors say = Information How they say it = Perception

  8. What is wrongwith the following: • “Where can I reach you at?” • “Let me axe you a question…” • “I’m calling to tell you about the colleges you was interested in…”

  9. Would it bother you if you discovered that the guy from the FORDDealership who sold you your car drove a HONDA? DOwe or DON’Twe have more confidence in a product if the person selling it to us also uses it themselves? ? ? ? ? ? ? ?

  10. The product your AdmissionsAdvisors are selling is KNOWLEDGE. How can you expect to inspire potential students to choose your college if your Admissions Advisors sound as if they failed High School Freshman English?

  11. Frequently Heard – Always wrong: • “Let me axe you a question…” • “Where can I reach you at?” • “…due to your situation, you are eligible for the…”

  12. This is not about being smart or dumb… or whether your Admissions Advisors have a master’s degree, a bachelor’s degree or no degree. It is simply about using the best tools for the task at hand. Like a thoroughbred racehorse or a top fuel race car, proper grammar is a tool that will make them better at their job.

  13. Before an Admissions Advisor can answer questions, explain benefits or describe options and opportunities, prospects will be making judgments based on impressions of what they hear. or

  14. What do want your potential students to hear when they chat with your Admissions Advisors? It represents your school, your image and your reputation. or

  15. A wise man* once said: “You never get a second chance to make a first impression.” Your prospects look to your Admissions Advisors for inspiration. How will that first impression inspire them? *Conflicting sources attribute this quote to Will Rogers, Mark Twain, and Arthur Schopenhauer

  16. Conversational Professionalism (for Admissions Advisors) is available as a stand-alone 2-hour seminar or can be incorporated as a 2-hour segment of a larger scope training program. Seminar groups should be no larger than 20-25 participants for optimum interaction. All university Admissions Advisors who regularly interact with potential students can benefit from this training. Whether on the phone or in person, your prospects are evaluating you as much as you are assessing them. Can you really afford not to put your best foot forward?

  17. Thank You. We Look forward to Working With You. Cosmo Wollan Student Communications Expert Senior Training Executive Communication Excellencesm Office: 754.300.9678 Cell: 305.788.2469 Cosmo@CommunicationExcellence.biz

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