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Blogging and Wikis: Web 2.0 Tools for Online Publishing

Learn about the functionalities of blogs and wikis, including updating content, interacting with bloggers, incorporating multimedia, extending a blog's value, and understanding wikis.

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Blogging and Wikis: Web 2.0 Tools for Online Publishing

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  1. Overview • Blogs and wikis are two Web 2.0 tools that allow users to publish content online • Blogs function as online journals • Wikis are collections of searchable, linked Web pages that users can create or edit collaboratively • Blogs and wikis both offer users a simple way to publish content to the Web without the need to know HTML Chapter 2: Publishing Online

  2. Overview Chapter 2: Publishing Online

  3. Overview Chapter 2: Publishing Online

  4. Understanding Blogs • Users update their blogs by entering new content using a blogging application • Collection of all bloggers (people who post to their blogs) and their blogs is referred to as the blogosphere • A permalink can be used to link to a specific article on a blog • Blog members read and follow a blog Chapter 2: Publishing Online

  5. Corporate Blogs (e.g. Google, YouTube) Chapter 2: Publishing Online

  6. Understanding Blogs • Citizen journalists share their thoughts about news and events Chapter 2: Publishing Online

  7. News and Opinion Blogs (e.g. The Huffington Post) Chapter 2: Publishing Online

  8. Searching Frequently Updated Web Content • The World Live Web refers to the ever-changing nature of all types of information on the Web • News headlines • Frequently updated blogs • Updates on social networks • Popular terms on search engines Chapter 2: Publishing Online

  9. Searching Frequently Updated Web Content Technorati digg twitter Chapter 2: Publishing Online

  10. Web-Based Blogging Applications Chapter 2: Publishing Online

  11. Interacting with a Blogger Blog • Components of most blogging applications include the ability to: • Create and edit blog posts • Configure the blog’s settings • Select a design template and customize its layout Chapter 2: Publishing Online

  12. Blogging with Multimedia • Bloggers can upload images and videos from their computer, or third-party multimedia sharing services such as Flickr or YouTube • Adding images to a blog enhances the blog • Most blogging applications resize images so that they fit in the content area • Use images in a compressed image format to reduce size Chapter 2: Publishing Online

  13. Blogging with Multimedia Chapter 2: Publishing Online

  14. Blogging with Multimedia Chapter 2: Publishing Online

  15. Blogging with Multimedia • You can embed content in a blog or on a Web page, e.g. YouTube blog Chapter 2: Publishing Online

  16. Blogging with Multimedia Chapter 2: Publishing Online

  17. Blogging with Multimedia • Video blogs are blogs whose posts primarily contain videos recorded by or featuring the owner of the blog Chapter 2: Publishing Online

  18. Extending a Blog’s Value • After creating a blog, you should publicize it to increase traffic • Include blog URL in e-mail signature • Add links/information to social networking sites • Become an active participant on other blogs • Back (inbound) links and outbound links • Post reciprocal links • Notify search engines (ping) when there is updated content Chapter 2: Publishing Online

  19. Extending a Blog’s Value Chapter 2: Publishing Online

  20. Extending a Blog’s Value • Advertising is the main source of revenue for most blogs • Leaderboard/banner ads • Skyscraper ads • Context-sensitive text, image, or video advertisements are related to page content • E.g. link Chapter 2: Publishing Online

  21. Extending a Blog’s Value Chapter 2: Publishing Online

  22. Extending a Blog’s Value • Google AdSense ads displayed on a blog are priced at either • Cost-per-click (CPC) • Paid when users click an advertisement • Cost-per-1000-impressions (CPM) • Paid when the ad appears 1000 times • Blogger offers built-in functionality to work with Google AdSense Chapter 2: Publishing Online

  23. Extending a Blog’s Value Chapter 2: Publishing Online

  24. Google AdSense Chapter 2: Publishing Online

  25. Activity • Find “Most Popular Blogs 2017” on Google • Visit one of them and see how ads are used Chapter 2: Publishing Online

  26. Understanding Wikis • A wiki is a collection of Web pages where users can add, discuss, or edit existing content that they, or others, have created • Contributors of wikis usually have to register to be able to make changes • Wikis have an open structure allowing users to create new pages and link existing pages Chapter 2: Publishing Online

  27. Understanding Wikis Chapter 2: Publishing Online

  28. Understanding Wikis Chapter 2: Publishing Online

  29. Understanding Wikis • Many wiki providers host wiki applications on their own servers and allow contributors to use their features at no cost • They charge additional fees for increased storage • Domain names assigned by hosting services typically contain elements of both the provider’s and user’s domain name • Custom domain names are shorter and easier to remember Chapter 2: Publishing Online

  30. Understanding Wikis Chapter 2: Publishing Online

  31. Understanding Wikis • Wikis can be used in many different settings, such as in a college information technology course • Students can post and share their notes • Users can create or edit an article using a WYSIWYG editor • Wiki administrator can track how page was modified over time, and who made each change • Revisions page Chapter 2: Publishing Online

  32. Understanding Wikis Chapter 2: Publishing Online

  33. Wikipedia • Successful online encyclopedia generated by contributors • Contains more than 3.1 million articles • Sandbox page helps users learn how to use the wiki application software • New articles are first posted in a private section until reviewers provide feedback and corrections are made • Moved to live site after corrections are made Chapter 2: Publishing Online

  34. Wikipedia Chapter 2: Publishing Online

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