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Marketing and Training Techniques

Marketing and Training Techniques. University Department Focus Group. Adele H. Stamp Student Union University of Maryland: College Park Independent Marketing Research. Main Goals of Focus Group. Determine the best way to train individuals on how to use the Stamp eCalendar

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Marketing and Training Techniques

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  1. Marketing and Training Techniques University Department Focus Group Adele H. Stamp Student Union University of Maryland: College Park Independent Marketing Research

  2. Main Goals of Focus Group • Determine the best way to train individuals on how to use the Stamp eCalendar • Determine the best way to market the Stamp eCalendar to University Departments • Discover user-experienced online errors and glitches to enhance user-friendliness of eCalendar

  3. Agenda • Session I : Marketing Techniques and Training • Session II, Part I: Training and Online Malfunctions • Session II, Part II: Recap of Marketing and Training

  4. Marketing & Training Techniques • Focus Goal: Determine the best way to market the Stamp eCalendar to University Departments • Objectives for Session I: • Determine the best mode of marketing • Determine how to best communicate the existence of the eCalendar to University Departments • Conceptualize what kind of a message the Stamp eCalendar should send to University Departments

  5. Marketing Materials • Which materials stuck out to you the most? • Successes and failures? • What is the overarching message, in your opinion (from the materials)? • What comes to mind when seeing the slogan? What images, feelings, ideas are evoked?

  6. Marketing Materials • Does it send the right message to the university departments? • Do you think the mediums are effective and appealing? • Does the marketing content make you want to use the eCalendar?

  7. Marketing Materials • Do you have any questions or points that you would like to discuss?

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