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Section B

Section B. Non-Combusting Products and Oral Products. Camel Snus. Photo from a Portland, Oregon, Retail Outlet. Source: Mitch Zeller. Camel Snus on the Internet. Camel Snus on the Internet. Taboka. Image source: Institute for Global Tobacco Control.

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Section B

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  1. Section B Non-Combusting Products and Oral Products

  2. Camel Snus

  3. Photo from a Portland, Oregon, Retail Outlet Source: Mitch Zeller.

  4. Camel Snus on the Internet

  5. Camel Snus on the Internet

  6. Taboka Image source: Institute for Global Tobacco Control.

  7. Smokeless Tobacco Likely to Go on Sale in UAE Dubai—A tobacco company is studying the possibility of launching a traditional Swedish smokeless tobacco, touted as a safer alternative to cigarettes and shisha in the UAE. Coming to a Country Near You Image source: adapted by CTLT from gulfnews.com. (July 3, 2006).

  8. For immediate release: Wednesday, 28 June 2006 British American Tobacco extends its Snus test markets . . . “We have been encouraged to push ahead by good feedback from consumers and from members of the public health community who say Snus, properly regulated, can play a positive role in tobacco harm reduction. We are extending the test markets and planning launches in other countries.” Coming to a Country Near You • South Africa and Sweden test markets to be expanded Image source: adapted by CTLT from British American Tobacco. (June 28, 2006). Press release.

  9. Snus Advertising: Is This Harm Reduction?

  10. Snus Advertising: Is This Harm Reduction?

  11. Snus Advertising: Is This Harm Reduction?

  12. Ariva Cigaletts “Medical” Packaging Image source: Institute for Global Tobacco Control.

  13. Revel (UST) Image source: Institute for Global Tobacco Control.

  14. Revel

  15. Revel

  16. Skoal and Copenhagen (UST) Source: Trinkets & Trash. (trinketsandtrash.org). Permission granted for educational use.

  17. Skoal Source: Trinkets & Trash. (trinketsandtrash.org). Permission granted for educational use.

  18. Video • Following is a video that highlights focus-group research done on smokers and ex-smokers in the United States • The focus group was exposed to a prototype of a Marlboro product that made an exposure reduction claim

  19. Video

  20. Why We Are So Concerned • Findings from the J.P. Morgan report • New generation of tobacco products viewed as “only the third major innovation . . . in the last 50 years” • J.P. Morgan survey found that . . . • 87% of smokers tried quitting for health reasons • 91% would be willing to try a reduced-risk cigarette • “Young smokers [18-30] may be particularly receptive to . . . reduced risk options and willing to experiment with innovative products that are potentially less hazardous to health” • Smokers under 30 are “the key growth segment for global tobacco companies” Source: J.P. Morgan. (2005).

  21. Additional Findings from the J.P. Morgan Report • According to the report, the introduction of filters and “light” cigarettes “shows that successful innovations have the potential to take considerable market share in a short time” • “Overwhelming smoker demand for a reduced risk alternative to conventional cigarettes suggests to us that, over a 30-year period, the PREPs category could become as big as the “lights” cigarette segment” • OK . . . good for them and bad for us

  22. And Let’s Give Wall Street the Last Word . . . • “. . . if there is an opportunity to develop a reduced-risk cigarette that of course, burns, and tastes very similar to conventional cigarettes, this could possibly prevent people from quitting and may encourage some people to start smoking.” • Salomon Smith Barney, April 2002 (emphasis added)

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