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From Boomers to Echo Boomers:

Finding Major Donors Across the Generations. From Boomers to Echo Boomers:. Rachel Hutchisson Director of Corporate Relations and Philanthropy Blackbaud. June J. Bradham, CFRE President Corporate DevelopMint. Tucker Branham Consultant Corporate DevelopMint. afp-piedmont chapter

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From Boomers to Echo Boomers:

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  1. Finding Major Donors Across the Generations From Boomers to Echo Boomers: Rachel Hutchisson Director of Corporate Relations and Philanthropy Blackbaud June J. Bradham, CFRE President Corporate DevelopMint Tucker Branham Consultant Corporate DevelopMint afp-piedmont chapter may 6, 2010

  2. Meet your donors

  3. I...

  4. I...

  5. I...

  6. I... ...am Generation X

  7. I...

  8. I… ...am a millennial

  9. generational transfer of wealth | estimated transfer 1998 – 2052 > up to $136trillion (up from $10.4 trillion estimate in 1990) > $6trillion to $25trillion in estimated charitable bequests

  10. generational transfer of wealth | result > middle class alumni will become instant millionaires > leaving a legacy may not be the biggest driver > influx of dollars from Boomers and WWII “Great Generation” who were transformed by college experience

  11. affluent young people | not waiting for their inheritance nearly30%of americans with a net worth of $1 million or more are 43 or younger. among ultra-rich individuals, those under 45 report higher current level of giving than their elders.

  12. case study|the “good” old days > a culture of giving is introduced 5, 10 or even 15 years after graduation > young alumni were contacted through development first > only seasoned, older donors served on boards > alumni serve their alma mater only by giving money > gift requests driven by cases about things

  13. case study|a better way > a culture of giving starts today > young alumni are touched first by alumni relations > boards are seeded with younger members > alumni give social, intellectual, and creative “gifts” too > a prospectus replaces the case and speaks to issues and passions

  14. today’s graduate|tomorrow’s major donor christopher klaus, 26, left georgia tech to form a business that provides computer security and software. In 2000, he gave $15million to georgia tech for an advanced computer-technology center.

  15. Provide useful information Demonstrate your prestige and sound reputation Assure them their gift will be used ethically and usefully Give them the tools to make an informed decision Build social events around themission/story Show them they are in good company Give them an opportunity to leave a legacy Boomers

  16. Build a forum for people with shared experiences Allow people to tell their stories (which is really YOUR story) Provide searchable info (like google) Support their work/life balance —offer good things for their kids to do Tie need to an issue, not a building/project Demonstrate ROI Help them teach their kids to give Help them establish or grow their social networks Generation X

  17. Make it real and personal Create opportunity to build/add to a social network Give them ways to retell the story Offer opportunity to give in small amounts Introduce them to volunteer opportunities Make giving fun, it needs to have an impact Invite young people to join boards Encourage young people to give social, intellectual, and creative “gifts” too Create multiple avenues for giving (website, Facebook,YouTube, text messages, paper invitations, personal contact) and record giving/communications preferences Millennials

  18. Plan Data Technology Practical Strategies: Plan

  19. Practical Strategies: Plan www.beth.typepad.com

  20. Invest in Data: Propensity to Give – Major Gifts

  21. Keep your data clean Record (or estimate) ages Target by generation Adapt case for support to specific segment Modify website to appeal to multiple generations Practical Strategies: Things You Can Do Today

  22. June Bradham, CFRE President and Founder Corporate DevelopMint 4000 Faber Place Drive, Suite 130 Charleston, SC 29405-8585 843.853.9999 jbradham@corporatedevelopmint.com www.corporatedevelopmint.com Tucker Branham Consultant 4000 Faber Place Drive, Suite 130 Charleston, SC 29405-8585 843.853.9999 tbranham@corporatedevelopmint.com www.corporatedevelopmint.com Rachel Hutchisson Director, Corporate Relations and Philanthropy Blackbaud, Inc. 2000 Daniel Island DriveCharleston, SC 29492 843.216.6200, ext. 3070 rachel.hutchisson@blackbaud.com www.blackbaud.com

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