80 likes | 261 Views
Pro Navigator . Tim Wilson Mike Hahn Zach Weber. Marketing Mission/Vision. To penetrate the golfing market and establish our dominance in the selling of golf balls. According to Yahoo sports 540 million golf balls are sold annual in the United States alone.
E N D
Pro Navigator Tim Wilson Mike Hahn Zach Weber
Marketing Mission/Vision • To penetrate the golfing market and establish our dominance in the selling of golf balls. • According to Yahoo sports 540 million golf balls are sold annual in the United States alone. • On average 300 million golf balls are lost a year according Yahoo Sports • Our vision is by the end of 2014 to visit and give hands on demos at least 100 different golf courses throughout the United States
Marketing Goals • One of our key goals is by the end of 2013 to have a partnership with one of the major golfing brands in America • We would look to build a relationship with Taylormade golf which is major player in the golfing world • If we cannot get a major deal with Taylormade we would look to partner up with Titleist or Calloway Golf to further our product
Marketing Goals • Continuing our goals we will get our Application certified by the Apple Apps Store and Google's Play Store • We will look to form exclusive partnerships with a selected few resort golf courses in America to use there built in GPS systems on there golf carts to run are Navigation program.
Target Market • We will target all golfers as a hole • This will range from your weekend hackers to your Pros on Tour • Every golfer has experienced losing at least a dozen golf balls in there life time • Any golfer would be interested in our product because it will save money, and give them more time on the course to have fun.
Unique Qualities and Traits • During our demo days we will give are sample golfers a sleeve of our balls (3) and if they are able to lose them we will give them a free dozen (12) • Our product is the only ball are the market that has a built in GPS into the ball itself • Going to offer special deals to help flood our product into the market buy one dozen get another dozen free
Promotional methods and Strategies • We have chosen a web page ,twitter, Facebook, demo days, and word of mouth as are 5 strategies • As a group we chose these strategies because we feel this is the best way to reach our target market • We feel that we have a natural wow factor because we have the first product of its kind and I feel that people curiosity will help sell the product
Websites and Social Networks • https://www.facebook.com/ProNavigator?skip_nax_wizard=true • https://twitter.com/PNavigator • http://pronavigator.weebly.com/