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WITI: RSS, Wikis and Blogging Social Media Cafe Hands On Training

Presentation given at the WITI 09 conference on June 16, 2009 in Santa Clara, CA. A social media cafe and hands-on training.

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WITI: RSS, Wikis and Blogging Social Media Cafe Hands On Training

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  1. Widgets, RSS, Wikis, and Blogging: What are they and why your company should care? Charlene Li Altimeter Group June 16, 2009 If you would like a copy of the slides, please leave a business card with me.

  2. Agenda • Case studies, followed by hands-on lab ▫ Wikis ▫ Blogging ▫ RSS ▫ Widgets 2

  3. Discovery uses wikis to engage fans 3 3

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  6. T-mobile provides customer support 6

  7. CA.gov shares best practices 7

  8. Some wiki ideas • FAQ • Troubleshooting • Examples • Best practices • Cheat sheets • Lists

  9. Wiki best practices • Focus on a clear, specific goal • Start with a structure • Plant the seeds • Garden your wiki – water the good stuff, pull out the weeds • Promote in other channels • Require sign-in

  10. Hands on wiki • Edit the WITI Wiki on Wetpaint • Go to witiwiki.wetpaint.com • Add your name to the list of attendees (Not great with Google Chrome) 10

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  12. Blogging examples • Great list of examples from Peter Kim ▫ http://bit.ly/OGCT3 • Patagonia, The Cleanest Line ▫ http://www.thecleanestline.com/ • Graco, Heart to Heart blog ▫ http://blog.gracobaby.com/ • HomeGoods, Open House ▫ http://openhouse.homegoods.com/ • Best Buy, Barry Judge’s Blog (CMO) ▫ http://openhouse.homegoods.com/ 12

  13. Blogging best practices • Determine a clear goal for a specific audience • Figure out who is best able to talk • Make a list of 20 blog post titles ▫ Describe what is a priority, what is off-limits • Create a schedule for posting • Have a plan for comments • Keep the design simple 13

  14. Hands-on • Go to typepad.com • Sign in ▫ Username: witi@charleneli.com ▫ Password: witi2009 • Add a blog post ▫ Detailed instructions on in the first post 14

  15. What is RSS? • http://commoncraft.com/rss_plain_english • An easy way to move data between sites/services ▫ Pushes content to a reader or another site ▫ E.g. Yahoo News 15

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  17. RSS best practices • Make sure the feed you create is user-friendly • Use Feedburner ▫ Make a “movable” feed and to get aggregated ▫ Get statistics ▫ Publicize easily (email subscribers, widgets) ▫ If you ever move your blog, you don’t want to lose your RSS subscribers • Add the new Feedburner feed to your Typepad blog (how to at http://bit.ly/Bs1Co) • Publicize it with chicklets and widgets 17

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  25. Widgets • RSS-based graphical “pods” that you can easily insert into your blog or Website ▫ Easily updates content ▫ Maintains design integrity • Go to Typepad>Weblog>Design>Content>Widgets ▫ Add RSS feed from another blog ▫ Add Twitter feed • Go to www.sixapart.com/typepad/widgets/ for even more widgets 26

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  28. Thank You Charlene Li Altimeter Group charlene@altimetergroup.com blog.altimetergroup.com Twitter: @charleneli If you would like a copy of the slides, please leave a business card with me. 29 Copyright © 2009 Altimeter Group

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